When TikTok burst onto the social media scene again in 2018, it was inconceivable to foretell what a dominating power it might turn out to be. However what’s TikTok, precisely?
Right this moment, with over 2 billion downloads globally (and counting!), TikTok is the world’s seventh-most popular social platform, however as a result of it’s the app of selection for the hyper-influential Gen Z, it’s obtained an outsized affect on the cultural zeitgeist. TikTok is to thank (or blame, relying in your perspective) for culinary trends, a brand new wave of famous dogs, 2000s nostalgia, and Addison Rae’s acting career.
In different phrases? It’s a power to be reckoned with — and one which’s continuously evolving.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
What is TikTok?
TikTok is a social media app centered around short videos.
Many people think of it as a bite-size version of YouTube, with videos ranging between five and 120 seconds in length. TikTok calls itself “the main vacation spot for short-form cellular movies” with a mission to “encourage creativity and convey pleasure.”
(Audacious! We like to see it.)
Creators have entry to an assortment of filters and results, in addition to a large music library.
Tracks on TikTok have excessive meme potential, and it’s turned the app into one thing of a hitmaker.
Lil Nas X’s jam “Previous City Street” is the perfect instance of this. Whereas lassoing some close to 67 million plays on TikTok, the one trotted to #1 on the Billboard Scorching 100, the place it stayed for a record-setting 17 weeks.
Critically, TikTok makes content material discovery central to its expertise. The For You Page delivers a bottomless stream of movies curated by the TikTok algorithm. The video feed performs the minute the app opens, immediately sucking viewers in.
Whereas customers can observe their favourite creators, they don’t should for the feed to be crammed robotically with curated clips. It’s a bottomless buffet of content material.
No marvel 70% of users spend an hour or extra on the app each week. Can’t cease, gained’t cease!
What’s a TikTok account?
A TikTok account lets you log in to the TikTok app to create and share short-form videos utilizing filters, results, and music clips.
Earn sufficient consideration and engagement, and you may be eligible for TikTok’s creator fund in the future. (Cue up a “Present me the cash!” sound clip for when the time comes.)
If you happen to want some assist getting began, right here’s our beginners guide to making TikTok videos. Please don’t overlook about us whenever you’re TikTok well-known.
Logged in along with your TikTok account, you’ll be capable of work together with different customers’ movies, by commenting, sharing, and liking content material. You may also observe different creators to see extra from them on the For You Page.
Your conduct as you utilize your account will affect the TikTok algorithm, dictating what sorts of movies from different customers pop up in your For You Web page.
Looking for “cute canines vids”? Commenting on content material tagged with #skateboarddads? You’ll begin to see extra of the identical in your feed.
TikTok vs. Musical.ly
A little bit historical past lesson: TikTok is the worldwide model of China’s Douyin app, which was launched by ByteDance again in 2016 as a short-form video social community.
Additionally available in the market on the time was one other Chinese language short-form video software, Musically, which was thriving due to a enjoyable library of filters and results. Between its launch in 2014 and 2017, Musical.ly managed to amass greater than 200 million customers, with a robust foothold within the U.S.
ByteDance acquired the company later that year to merge with TikTok and create one short-form video celebrity app to rule all of them.
RIP, Musical.ly; lengthy stay TikTok.
What’s the most favored video on TikTok?
TikTok is an app the place new creators and stunning content material can go viral, due to an algorithm that promotes discovery and fosters a universe of unique challenges and trends.
On the time of writing, a lip-synch viral video by creator Bella Poarch holds the title of Most Favored Video. Posted again in August 2020, earned 55.8 million likes.
To the 🐝 🐝 🐝 #fyp
On a platform with thousands and thousands of movies of fresh-faced individuals mugging for the digital camera to music, why did this explicit video pop off?
It’s inconceivable to say for certain, however the mixture of a fairly face, spectacular tongue-twisting lyrics, and hypnotic digital camera monitoring certain caught customers’ consideration.
Bella parlayed this fame into a complete profession as a TikTok star, with 88 million followers and a document deal. Not a nasty consequence from a 12 second clip of somebody bored and goofing round at house.
The second-most well-liked TikTok video is a montage from artist fedziownik_art, with a jaw-dropping 49.3 million likes. Van Gogh would’ve given his different ear for that type of publicity.
The content material of different most-liked movies ranges wildly, from dancing to comedy to animals, however what most have in frequent is that they’re enjoyable, memorable, and interesting.
Examine up on what it takes to become TikTok famous right here.
How does TikTok work?
TikTok serves up a medley of personalised movies to every consumer by way of their For You Web page: a mixture of movies from accounts you observe and different content material they assume will attraction to you.
It’s a seize bag — one which’s often filled with Doja Cat. Right here’s find out how to get entangled.
What are you able to do on TikTok?
Watch and create movies: Movies are central to the TikTok expertise. They are often uploaded or created in-app with cease and begin recording, timers, and different instruments.
Stay streaming can be an possibility. Customers can add visible filters, time results, break up screens, inexperienced screens, transitions, stickers, GIFs, emoji, and way more.
Add Music: TikTok’s in depth music library and integration with Apple Music is the place the app edges out all different social platforms. Creators can add, remix, save, and uncover songs and sounds by way of playlists, movies, and extra.
Work together: TikTok customers can observe accounts they like, and provides hearts, items, feedback or shares on movies they take pleasure in. Movies, hashtags, sounds, and results might be added to a consumer’s Favorites part.
Uncover: The Uncover feed is all about trending hashtags, however customers also can seek for key phrases, customers, movies, and sound results. Individuals can add pals by looking out their username, or scanning their distinctive TikCode.
Discover profiles: TikTok profiles present a tally of follows and followers, in addition to an total whole of the variety of hearts a consumer has obtained. As on Twitter and Instagram, official accounts are given blue checkmarks.
Spend digital cash: Cash can be utilized to offer Digital Presents on TikTok. When a consumer buys them, they will convert them into diamonds or emoji. Diamonds can be exchanged for cash.
How do individuals sometimes use TikTok?
Dancing and lip-synching: Since TikTok was born from the DNA of Musical.ly (you did simply learn the historical past of TikTok above, proper?) it’s no shock that musical actions like lip-synching and dancing are big on the platform.
I’ll dance till there’s 1M 🙏🏻 Я буду танцевать, пока не будет 1М 🍋
TikTok Developments: Often known as TikTok Challenges, these memes sometimes contain a preferred track or hashtag. Trending songs and tags like #ButHaveYouSeen and #HowToAdult act as prompts for customers to aim dance strikes or create their very own variation on a theme.
TikTok Duets: Duets are a preferred collaborative function on TikTok that enables customers to pattern one other particular person’s video and add themselves to it. Duets can vary from real collabs, remixes, spoofs, and extra. Artists like Lizzo, Camila Cabello, and Tove Lo have used the format to promo singles and join with followers.
Inexperienced Display results: Although TikTok options an enormous choice of filters and results, one of many most-used software is the inexperienced display. This impact makes it simple to put your self in an unique setting or share your sizzling soak up entrance of a related picture. Dive into our guide to editing TikTok videos here for particulars on attempting this trick for your self.
It’s Completely Raining Teenagers Half 2 #greenscreen
TikTok Stitching: TikTok’s Sew software lets you copy and add on to different customers’ movies (if they’ve Stitching enabled, after all). This operate lends itself to response movies or responses — simply one other means TikTok fosters dialog by way of content material creation.
What are some distinctive ways in which individuals use TikTok?
The fast-and-easy modifying options and interactive nature of TikTok create prime circumstances for creativity, and consequently, the app has been utilized in numerous ways in which the builders themselves might’ve by no means imagined (although “Ratatouille the Crowd-Sourced Musical” does form of really feel prefer it’s a fever dream, no?)
Collaborations: The Duet function permits customers to remix and reply to every others’ content material — which may result in surprisingly pleasant collaborations like sea shanties or the manufacturing of a digital Broadway present.
#duet with @sguerraandre right here’s me getting concerned with sea shanty Tiktok
Artistic modifying: TikTok simply lets you mix a number of clips, making multi-scene tales (even short-and-sweet ones) a breeze, and providing the chance to get artistic with transitions, smash cuts, and results. Take a peek at our record of creative TikTok video ideas here to get the wheels turning.
Getting interactive: Utilizing the TikTok stay stream function to broadcast in real-time is a surefire solution to have interaction along with your followers. Give ‘em one thing to speak about as the fun of anything-could-happen stay video fills their feed… just like the time cup-maker Mrs. Dutchie by chance used darkish glitter as a substitute of mild glitter.
(Speak about breaking the web!)
However even in a daily, pre-recorded TikTok put up, internet hosting a Q&A or responding to FAQs is a good way to point out your fan membership you care.
TikTok demographics: who makes use of TikTok?
Greater than 160 million hours of video are watched on TikTok in any given minute of the day… however who is definitely making and viewing this content material?
Of the greater than 884 million people who are active on TikTok, 57% are feminine, whereas 43% are male.
There are 130 million U.S. customers over age 18. The second highest grownup inhabitants of Instagram customers is Indonesia (92 million customers), with Brazil coming in third (74 million).
The vast majority of the TikTok viewers is Gen Z, with 42% of the viewers aged 18 to 24 years outdated. (The second-biggest generational cohort on the platform? Millennials, accounting for 31% of customers.)
Click on right here for extra fascinating TikTok statistics that marketers need to know in 2022.
Bonus: Get a free TikTok Progress Guidelines from well-known TikTok creator Tiffy Chen that reveals you find out how to achieve 1.6 million followers with solely 3 studio lights and iMovie.