What’s TikTok’s Attribution Manager & How Can Advertisers Use It?

TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize…

What’s the System Usability Scale (SUS) & How Can You Use It?

When I think of a product that likely scores high on the System Usability Scale (SUS),…

Corporate Development vs Business Development: What’s the Difference?

As a business, your overall goal is likely to achieve growth and remain competitive in your…

Customer vs. Consumer: What’s the Difference?

Customer and consumer are two words often used interchangeably, but they are not interchangeable.

Customer Experience vs. Customer Service: What’s the Difference?

Customer service and customer experience are critical aspects of your business as they significantly impact your ability to…

What’s Average Handle Time, & How Do You Cut It in Half (Or More)?

Think about the next customer service call that your rep will take. Do you want the…