What is Graceful Degradation & Why Does it Matter?

We often strive to be as graceful about things as possible in life; this is not…

What They Are & Why They Matter [+ 7 Examples]

You just attended an event, and you didn’t have a great time. A few days later,…

24 Gen Z Statistics That Matter to Marketers in 2022

A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now,…

What Is It & Why Does It Matter for Businesses?

Business data comes from many places: websites, SaaS platforms, third parties, IoT devices, and more. Each…

What Is the Law of Proximity & Why Does it Matter in UX Design?

Usually the question “What is the law of proximity?” comes up while trying to solve a…

What Is Information Architecture & Why Does It Matter?

When creating a website or any digital product, you have to structure your product’s content and…

20 Snapchat Demographics That Matter to Marketers in 2022

As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out…

Does Marketing Really Matter? (8 Benefits That Show It’s Critical)

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around…