How We Reimagined the Hootsuite Workplace for the Way forward for Work [Photos]


The pandemic introduced distant work to life to a scale by no means seen earlier than. Because it continues, organizations are more and more asking: What ought to a return to the workplace truly seem like?

Some have gone totally distant. For others, working from dwelling was solely momentary.

However staff are more and more making their needs identified; Many wish to keep distant—not less than among the time—and corporations have to determine find out how to adapt.

At Hootsuite, we needed to ensure our workplace method was employee-led. So, we requested our workforce what they needed so we might tailor our technique accordingly. Some needed to be totally distant, which we anticipated, based mostly on wider tendencies.

What shocked us was this: 89% of our Vancouver-based workers mentioned they’d wish to work within the workplace just a few days every week or month.

Our answer? Nests—workplace house geared in the direction of collaboration. Along with the standard environments for particular person work, there are tons of latest collaborative areas designed to let groups come collectively.

The entrance entrance, Hootsuite Vancouver. Picture: Higher Left Pictures.

We totally redesigned our Vancouver workplace to be our first nest. We began by taking our two separate Vancouver workplace areas and downsizing them into one.

Then, we requested ourselves what that house wanted to be able to be inclusive, accessible, and collaborative.

The result’s an workplace that we’re extremely proud to name our HQ.

Learn on to be taught extra about why we felt a redesign was essential, how we decided what we needed from our new digs, and among the particulars we’re most enthusiastic about—together with images of our stunning, useful, and inclusive house!

The entrance entrance, Hootsuite Vancouver. Picture: Higher Left Pictures.

A brand new extra versatile period

The concept historically, we go to the workplace as a result of the workplace is, fairly merely, the place work is finished, has change into a narrative from pre-March 2020.

And that’s not only for our folks, both.

Within the months and years to return, greater than 20% of the workforce might proceed to work at home three to 5 days every week, in response to analysis from McKinsey & Company—which means that as much as 4x as many people might proceed working from dwelling as had been doing so earlier than the pandemic.

Meaning if you happen to’re going to have a bodily house, you should be intentional about its perform.

Workers are already burdened: 70% had more stress and anxiousness at work in 2020 than some other earlier yr and return-to-office plans are solely making that worse, says Harvard Business Review. They did a survey that discovered that many firms’ return-to-office plans had been negatively impacting their workers’ psychological well being, with the highest two causes being insurance policies round in-person versus distant work (41%) and the shortage of work-life stability or flexibility based mostly on the coverage (37%).

That’s considered one of many causes it was key for us to make the workplace accessible for individuals who needed it, however not a requirement for individuals who weren’t .

The lobby in the Hootsuite Vancouver office
Foyer space, Hootsuite Vancouver. Picture: Higher Left Pictures.

The way forward for work is employee-first

The dialog round psychological well being and the way forward for the office is difficult and undeniably intertwined. And determining find out how to reimagine the way forward for work in a quickly altering world atmosphere is usually a grueling train.

Though we don’t have a crystal ball view of the following 5 or 10 years, we’re going to inform you how we bought to the place we are actually. And that “now” is endlessly altering. To get began, we’ve put our folks first and applied versatile work environments and entry to advantages and assets crucial to advertise a tradition of empathy and belonging—centered round psychological well being and wellness.

Reimagining our workspace in Vancouver

Hootsuite is a Vancouver-born firm. Our founder Ryan Holmes rode the early wave of social media administration again in 2008, and the remaining is historical past. Immediately we have now places of work in 14 cities across the globe, and name over 1,100 folks our “owls”.

In early 2020 in Vancouver, we had over 450 folks throughout two places of work on 4 flooring, however on most days not less than 50% of assigned desks had been unoccupied, as many individuals had been already selecting to work at home. When the pandemic hit, we took a tough take a look at our places of work and knew we had a chance to pilot a program the place the areas (which had beforehand consisted of rows of desks) might change into a middle for creativity, collaboration, and inclusivity.

Lately, we re-opened the doorways of our newly downsized headquarters—a 27,000 sq. foot atmosphere targeted on spacious communal areas meant to foster teamwork, creativity, and that sense of connection and inclusion that we thought we’d misplaced. It is a re-imagined house. Previous however new. Suited to satisfy Hootsuite’s folks the place they’re at present.

Meeting spaces in the Hootsuite Vancouver office
Assembly and collaboration areas, Hootsuite Vancouver. Picture: Higher Left Pictures.

We have now a distributed workforce. Hootsuite workers are empowered to decide on the place and the way they work—both within the workplace, remotely, or a mixture.

Nobody has to return into the workplace, it’s there for our folks if and when they need it—and it seems that they do.

Paulina Rickard, Supervisor of NA and APAC Amenities at Hootsuite, will get what our workers want now and thoroughly designed an area that would offer simply that.

“What grew to become apparent in the course of the pandemic is all of us have distinctive wants and require numerous issues to do our work,” she mentioned. “Typically that’s being in our jammies at dwelling, and typically which means collaborating and connecting with our friends in a bodily workplace house. Oftentimes it’s each.”

This was a serious challenge, however one which our world amenities workforce was very happy to deal with.

“We knew that we had a chance to make the workplace an thrilling, collaborative, and inclusive hub that was an area for all of our owls,” mentioned Paulina. “After doing numerous analysis on business finest practices and listening to suggestions from our folks, we envisioned a versatile, accessible house that empowered folks to do their finest work.”

The house, designed by Mak Interiors at the side of the Hootsuite model workforce, represents an atmosphere constructed for innovation, flexibility, and selection round how folks work and thrive finest. It’s been revamped with options that concentrate on psychological well-being, belonging, flexibility, and accessibility in thoughts.

Konstantin Prodanovic, Senior Copywriter at Hootsuite, is thrilled to have someplace to work that isn’t his residence.

“Being again within the workplace has been creatively refreshing,” he mentioned. “I’m in virtually daily. From complete partitions manufactured from whiteboards to collaborative areas the place I can share concepts with others, having the house to share and work via concepts has been a boon to my work and psychological well-being.”

However it’s not simply the atmosphere of the workplace itself, but additionally the social alternatives it provides that he enjoys.

“My favourite a part of working at Hootsuite has at all times been the folks,” mentioned Konstantin. “And it’s been such a pleasure to have the ability to be round others who elevate you up professionally and personally every day. The workplace has been designed in that spirit and that’s very evident. To say I’m grateful doesn’t even start to chop it!”

An advanced method to wellness

Our new workplace is much more than simply fairly. Our amenities workforce targeted on together with options that promote wellness, like train bike desks, sit-stand desks, and far more.

Hootsuite Vancouver additionally has a Wellness Room—a single-use, multipurpose, calming room that can be utilized by nursing moms and individuals who want a quiet place to calm down. The house may also function a meditation and prayer room and is a good place to retreat for individuals who expertise migraines or sensory overloads.

The Wellness Room in the Hoootsuite Vancouver Office
The Wellness Room, Hootsuite Vancouver. Picture: Higher Left Pictures.

Considerate designs for improved focus

With regards to environments that breed productiveness, we have now 260 particular new work factors, together with desks, private pods, workforce pods, and opulent residing areas.

The lounge in the Hootsuite Vancouver office
The Lounge, Hootsuite Vancouver. Picture: Higher Left Pictures.

Like Brayden Cohen, Social Marketing and Worker Advocacy Lead for Hootsuite, the owls who’ve gone into the workplace, to this point, have been loving it.

“Our workplace redesign is a dream come true for me,” he mentioned. “I’m grateful that Hootsuite has adopted a brand new hybrid working mannequin the place I can benefit from the comfort of working from dwelling or select to work within the workplace at my leisure. After I’m trying to collaborate with my workforce face-to-face, have to work on a challenge with laser-beam focus, or use superior applied sciences, the Hootsuite workplace is the place to be. My visits have left me feeling energized and excited to return.”

Collaboration space in the Hootsuite Vancouver office
Lounge and collaboration zones, Hootsuite Vancouver. Picture: Higher Left Pictures.

Placing the DEI in design

Guaranteeing that our workplace design is inclusive was of utmost significance to our world amenities workforce—and an essential element of attracting extra numerous candidates, and selling an inclusive tradition.

Immediately, folks residing with disabilities make up 15% of the global population— and it’s crucial that organizations take the time given to them through workplace closures, or lowered capacities to make areas extra accessible. Our workplace at 111 East fifth Avenue in Vancouver’s Mount Nice neighborhood, has braille signage on all rooms and computerized door openers that make it simpler for anybody to enter and navigate.

Inclusive washroom sign with braille in the Hootsuite Vancouver office
Signage for gender-inclusive washrooms, with register braille, Hootsuite Vancouver.

We even have dimmable lighting in assembly rooms to accommodate for gentle sensitivity, gender-inclusive washrooms, and our floorplans had been reviewed by a DEI guide and deemed totally accessible and inclusive.

Good ergonomics: An integral part of a wholesome workforce

With out commutes and journeys to the workplace kitchen, we’re all sitting nonetheless much more.

“The common grownup now spends six hours a day sitting—4 hours longer than earlier than the onset of the COVID-19 pandemic—they usually’re feeling extra aches and pains due to it,” discovered a survey from Pfizer and OnePoll.

That’s why we targeted on ergonomics in our new house, which is provided with new sit-stand desks, adjustable monitor arms, and ergonomic chairs.

Ergonomic furniture in the Hootsuite Vancouver office
Ergonomic furnishings, Hootsuite Vancouver. Picture: Higher Left Pictures.

Biophilic design for bodily well being and psychological wellbeing

It’s a widely known proven fact that proximity to nature has a constructive impact on bodily well being and psychological wellbeing. And imagine it or not, biophilic design can produce similar reactions.

Vegetation considerably enhance air high quality by absorbing pollution, and greener areas naturally assist cut back the consequences of stress and anxiousness.

Biophilic design in the Hootsuite Vancouver office
Biophilic design and assembly areas, Hootsuite Vancouver. Picture: Higher Left Pictures.

Inclusivity breeds inclusivity

Hootsuite is all about connecting and making an affect via social media. However “business-as-usual” isn’t sufficient. We wish to construct connections and create alternatives the place our folks can thrive in a various, equitable, and inclusive atmosphere.

We additionally wish to present one of the best worker expertise—which means making Hootsuite a spot the place everybody feels protected, welcomed, valued, and empowered to do their finest work with out compromising who they’re.

Our employee-first method and emphasis on wellness doesn’t cease at our workplace although.

In 2021 we redesigned our advantages with variety, fairness, and inclusion (DEI) in thoughts. We embrace issues like culturally applicable counseling, elevated protection for psychological well being (6x the earlier quantity), monetary help providers, fertility therapies, gender affirmation surgical procedures, 401K/RRSP matching, and extra.

One other a part of our DEI and wellness efforts has been pay fairness. To make sure that everybody feels valued, we additionally set ourselves a objective of getting zero pay inequities. We achieved world pay fairness in 2021— not solely from a gender perspective however throughout the whole firm (we included components comparable to race/ethnicity, sexual orientation, neuro divergence, disabilities, and so forth., and used a 3rd occasion to research the info).

We have now an app for that

Because the well being and security of our folks come first, we’re at the moment working at a restricted 15% capability to permit for social distancing. That is one thing we’ll proceed to watch as we act in accordance with native tips.

To be able to hold issues operating easily, we let our owls reserve house on the workplace prematurely utilizing an app: Robin Reserving System. It is a platform utilized by companies to efficiently handle hybrid work. Robin empowers folks to decide on how and the place they work and makes it simple to ebook something from assembly rooms to a desk for the day.

The pandemic has offered us with a chance for pause—a chance to start once more and re-write the script round what the way forward for work will seem like for us.

By way of advantages and initiatives that focus on fast-changing worker wants inside a fancy world, we are able to collectively create workplaces which can be extremely productive but additionally agile and empathetic.

Keen on becoming a member of the Hootsuite workforce? Browse open jobs on our careers web page and be taught extra about working with us. 

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