TikTok has launched a brand new characteristic that’s going to make life an entire lot simpler for content material creators and companies alike.
The new native TikTok scheduler means that you can schedule a video put up as much as 10 days upfront.
This implies you may plan your content material forward of time and have it go dwell at a time when your viewers is most lively. That is good for many who wish to put up constant content material however don’t have time to do all of it in at some point.
With this replace, TikTok has made it simpler than ever to get your content material on the market and seen by the individuals who matter most, even while you’re on trip.
So what are you ready for? Right here’s how you can schedule posts for TikTok!
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
How to schedule posts for TikTok (the real way)
Okay, sure. Before the release of the native TikTok scheduler, there were some third-party apps that claimed to let you schedule your posts. But in order to do so, you had to first export your videos from TikTok and then use the app to upload them again.
And, if you wanted to make any changes (e.g., caption, privacy settings), you’d have to go back into TikTok and make the changes in the app after your post was live. This system was tedious and ineffective.
But now, with the native TikTok scheduler, you can actually schedule TikTok posts with ease. Here’s how.
Step 1: Log in to TikTok on your web browser
Currently, the TikTok scheduler is only available on a web browser, but we do hope to see in-app integrations coming soon.
To use the TikTok post scheduler, head over to tiktok.com and log into your account.
When you’re in, click on on the Cloud icon on the high right-hand nook of your feed. It will take you to the TikTok add web page.
Step 2: Create and add your video
Subsequent, add and edit your video to the TikTok platform. Right here, you’ll be capable of add hashtags, edit the duvet picture, select who can see your video, and set privateness settings. You may as well specify if different TikTok customers could make a duet out of your video, or depart feedback.
Step 3: Schedule your video
As soon as your video is able to put up, toggle the Schedule button on. Choose the date you’d prefer to put up it, and also you’re all set!
Sadly, similar to common posting, you received’t be capable of edit your video as soon as it’s scheduled. If it is advisable make any adjustments to your put up, you may delete the scheduled put up and re-upload it after making your edits.
What is an efficient TikTok schedule?
To make sure that your movies are seen by as many individuals as potential, it’s essential to schedule them in response to when your viewers is most lively on the app.
Like every social platform, there are good and unhealthy instances to put up to TikTok. In accordance with our TikTok experiments, the common finest instances to put up on TikTok are:
- Tuesday at 7 am
- Thursday at 10 am
- Friday at 5 am
Be taught extra in regards to the best times to post on TikTok in our full information.
There are some things you’ll have to take into consideration when scheduling TikTok posts. Understanding the place your viewers lives, what sort of content material they wish to see, and the way steadily it is advisable put up to maintain them engaged are all essential elements.
When you’re prepared to begin scheduling TikTok posts, assessment these fast ideas first.
Construct a TikTok content material calendar
Content material calendars can assist you propose your posts upfront, so that you’re not scrambling to provide you with concepts on the final minute. They will additionally prevent from making spelling or tone errors, and assist you to time your posts to achieve the biggest potential viewers.
There are a number of alternative ways you may create a content material calendar. You should utilize a template, like the ones found in this blog, or you may create your individual utilizing a spreadsheet or calendar app.
When you’re constructing your individual content material calendar, be sure to fill in all of the related info for every put up, together with:
- The date and platform you need the put up to publish on
- Any related KPIs
- Platform-specific standards like Tales, Reels, or Feed posts
- A quick description of the content material
The extra detailed your calendar is, the simpler it will likely be to populate it with content material. As soon as your calendar is full, you can begin constructing your content material on TikTok and utilizing the TikTok scheduler to publish it at the perfect time to your viewers.
Watch this fast video to study extra about making a high-performing content material calendar.
Time zones matter!
If most of your followers are in a special time zone than you, posting at midnight in your time zone won’t be the perfect time to achieve them.
The best solution to discover out when your viewers is on-line is to verify your Enterprise or Creator account analytics:
- Navigate to your profile web page and faucet the three traces within the high proper of the display screen.
- Click on Enterprise Suite, then Analytics
Right here, you’ll see a graph that exhibits the hours of the day when your followers are most lively on TikTok. You may as well see what number of views and likes your movies acquired throughout completely different hours of the day.
Take into account that these analytics signify your followers as an entire, not simply your natural viewers. When you’re focusing on a selected viewers along with your content material, you’ll wish to analysis their exercise patterns individually.
Use previous posts to tell your schedule
When unsure, assessment your best-performing posts to see after they had been printed. Chances are high, your viewers is extra lively at these instances.
You should utilize TikTok Analytics to see how particular person posts are performing. This consists of information on views, likes, feedback, and posting instances.
Right here’s how to do that:
- Go to your Enterprise or Creator Analytics web page (comply with the steps listed above)
- From the highest menu bar, select Content material
- Click on particular person posts to see how they carried out
Try our guide to TikTok analytics to learn to analyze your TikTok efficiency.
Make a plan to put up constantly on TikTok 1-4 instances per day
Everyone knows consistency is essential in terms of social media. If you wish to construct a following on TikTok, it is advisable put up content material usually. However what’s one of the simplest ways to do this?
First off, TikTok recommends posting at least 1-4 times per day if you wish to see outcomes. Options just like the For You web page are continuously refreshing, so in the event you don’t put up steadily, your content material will get buried.
The good information is, the TikTok scheduler makes it straightforward to put up constantly. You possibly can add movies to your queue as much as every week upfront, and the app will publish them robotically on the instances you specify.
However, don’t put up for the sake of posting
Now that you’ve a TikTok scheduler, chances are you’ll be tempted to schedule giant swaths of content material .
However don’t overlook, authenticity is key on TikTok!
Companies succeeding on TikTok create genuine content material that carefully aligns with the group and the native TikTok expertise.
A technique to verify your movies are top-notch is to control the developments. Take note of what’s fashionable on TikTok in the meanwhile, and reap the benefits of platform-specific options like Duets, Stitches, and music.
That approach, when new customers uncover your content material, they’ll be extra more likely to stick around and engage.
The brand new TikTok scheduling software is an thrilling addition to an already highly effective social app. By bringing technique to your spontaneity, you may create even higher content material and attain new audiences.
Able to launch your online business into the TikTok market? Try our information to using TikTok for business here.
Bonus: Get a free TikTok Progress Guidelines from well-known TikTok creator Tiffy Chen that exhibits you how you can acquire 1.6 million followers with solely 3 studio lights and iMovie.