Good Firm: Supergoop!’s Revolutionary, Cruelty-Free Sunscreen

It was the early 2000s and sunscreen was marketed as a seasonal product: one most individuals believed was essential solely on sizzling summer season days. But Thaggard’s good friend—who survived; they’re nonetheless shut at the moment—had a steep studying curve.  

“Holly,” he informed her, “it’s not concerning the seashore. It’s about utilizing this little little bit of SPF day by day. It’s cumulative.” 

For Thaggard, “mild bulbs went off.” 

“Now we have to get folks again within the toilet and make them understand [SPF should be] a part of their on a regular basis every day routine,” she remembers pondering. What’s extra, she needed to vary the best way sunscreen was perceived: “From this sticky, sticky mess you needed to placed on on the seashore” to a product that was “cool.” 

As Thaggard places it: “We couldn’t scare folks into shopping for SPF. We needed to make it an expensive product…we needed to make it really feel good.” 

In 2005 the Louisiana native, who had earlier stints as each a schoolteacher and knowledgeable harpist, launched her sunscreen line Supergoop! Important was not solely making a model that was engaging in all seasons however was additionally “clear,” with formulation that omitted the extra harmful and controversial chemical compounds generally present in SPF. 

That included oxybenzone, which is damaging to coral reefs and generally is a pores and skin irritant, and parabens, which intrude with hormone manufacturing. Each are barred from Supergoop! 

Headquartered in San Antonio, Texas, Supergoop! at the moment has a crew of fifty folks—with 19 employed over the past 12 months as a consequence of a spike in gross sales throughout the pandemic. Persons are “desperate to spend money on their well being and wellness proper now,” Thaggard says.

Given on a regular basis individuals are spending taking a look at screens at the moment, the corporate has “seen an elevated demand over the past 12 months for these merchandise which have blue mild safety,” Thaggard says. That features their Unseen Sunscreen SPF 40—a silky, clear chemical components that works on all pores and skin sorts, is non-comedogenic, and slides on easily, with out leaving any residue—and its mineral counterpart Mattescreen SPF 40. 

Thaggard’s final objective is to make sunscreen obtainable for everybody. “What is correct for my pores and skin might not be proper for yours,” she says. “It’s about creating merchandise which might be inclusive of each pores and skin sort and tone and colour and actions.” 

The Vivid-Eyed 100% Mineral Eye Cream SPF 40, a soothing cream that is available in an illuminating pink tint.



Supergoop! presents each chemical sunscreens—which take up UV rays and converts them into warmth earlier than releasing them—and mineral sunscreens, which replicate UV rays. 

“Mineral formulation are likely to entice warmth and prohibit your physique from sweating naturally,” Thaggard says. “For these engaged with sports activities, we all know it’s essential to sweat so having the choice of a clear chemical components is essential.” 

Extra conventional lotions embrace the PLAY On a regular basis Lotion SPF 30 with Sunflower Extract, a clear chemical sunscreen that’s water and sweat resistant, and the Sunnyscreen 100% Mineral Spray SPF 50, a light-weight spray. 

However there are many extra progressive merchandise, too; Thaggard approaches growth “from a problem-solving perspective.” 

Whereas Vitamin C is heralded as a surprise ingredient for visibly brightening pores and skin, for instance, it picture incinerates, or is burned, when uncovered to the solar with out SPF. So Supergoop! has created the Each day Dose Vitamin C + SPF 40 Serum, which mixes the 2 skincare steps collectively. 

In the meantime, the pores and skin across the eyes is a number of the thinnest discovered on the physique and is inclined to break and indicators of ageing. But Thaggard found in her analysis “that folks keep away from placing SPF round their eyes as a result of they’re afraid it’s going irritate.” 

The reply? The Vivid-Eyed 100% Mineral Eye Cream SPF 40, a soothing cream that is available in an illuminating pink tint, and the sparkly Shimmershade SPF 30, the primary eyeshadow to include SPF 30, which obtainable in 4 shades, from the sunshine bronze Golden Hour to the pink-infused Daydream. 

Supergoop!’s Play EverydayLotion SPF50.



The PLAY On a regular basis Lotion SPF 30 with Sunflower Extract prices US$32 for five.5 fl ozand The Sunnyscreen 100% Mineral Spray SPF 50 is US$26 for 3.4 fl oz. 

The Each day Dose Vitamin C + SPF 40 Serum prices US$46 for 1 fl oz. The Vivid-Eyed 100% Mineral Eye Cream SPF 40 is US$36 for 0.5 fl ozand Shimmershade SPF 30 eyeshadows are $24 a pop.

Mattescreen SPF 40 is US$38 for 1.5 fl oz., whereas Unseen Sunscreen SPF 40 is US$17 for 0.5 fl oz, US$34 for 1.7 fl oz ,or US$44 for a jumbo measurement of two.5 fl oz.

There’s free floor delivery on orders over US$50 and a Supermail! subscription service. 


Supergoop! is Leaping Bunny-certified cruelty free, which suggests they’ve by no means examined on animals. The merchandise, that are made within the U.S., additionally use pure (moderately than artificial) fragrances and are paraben and oxybenzone-free. 

“We thought of the well being of the atmosphere from an ingredient standpoint from day one—we have now over 100 substances that we are going to not use in our formulation,” says Thaggard. 

Thaggard can also be a vocal activist: Initially she needed to place Supergoop! into faculty school rooms, however  found that SPF was thought of an over-the-counter drug and was subsequently banned. Following her lobbying of policy-makers in Washington, D.C., 29 states now enable SPF in faculties. Supergoop!’s Ounce by Ounce program places sunscreen in faculties totally free and teaches the significance of utilizing every day SPF from an early age.


Final 12 months, Supergoop! launched in Canada, China, and the U.Ok., and this 12 months it launched their first worldwide workplace in Hong Kong, with a view for elevated worldwide enlargement.

“While you wish to change the best way the world thinks about sunscreen you may’t keep in your little field,” Thaggard says. “It’s a brilliant thrilling time to see the world actually embrace this concept of defending their pores and skin one year a 12 months. We wish to make sunscreen simply as related in January because it was in June.” 

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