Celsius Network told customers to “Unbank Yourself” — then went bankrupt, leaving users’ deposits in the lurch — and now Krissy Machinsky, the wife of Celsius CEO and founder Alex Mashinsky, is selling T-shirts that say “Unbankrupt Yourself.”
Actor Ben McKenzie, who played Ryan Atwood on “The O.C.” (and now a cryptocurrency critic and soon-to-be co-author on an investigative book), pointed out the T-shirts on Twitter.
— Ben McKenzie (@ben_mckenzie) September 8, 2022
The shirts are sold on the e-commerce site usastrong.IO, which Krissy Mashinsky founded.
It’s unclear when the T-shirt went up for sale, or where the proceeds will go, but the company tweeted about at least one version of it (it comes in black, white, and gray) on September 7.
Unbankrupt Yourself T-Shirt – Black https://t.co/quA7xZDYBJ
— usastrong.IO (@usastrongIO) September 7, 2022
It also is unclear who manufactures the product, as the e-commerce site sells from a host of merchants.
However, the usastrong.IO account did quote McKenzie’s tweet and said: “Thank you for promoting the tshirt. We have been able to increase TShirt production in Texas and add additional jobs because of your press.”
— usastrong.IO (@usastrongIO) September 10, 2022
Mashinsky has a history of defending the company (and herself) on Twitter.
Celsius had a wild ride. It offered a very desirable, high APY for users to store their crypto. But it was a “Ponzi scheme” according to one lawsuit, and paused user withdrawals in June and filed for Chapter 11 bankruptcy in July. Customers are also unlikely to get their money back.
People have said they lost retirement savings, financial livelihoods, and mental well-being because of the freeze, per CNBC.
This T-shirt was “pouring salt in the wound,” one Reddit user wrote.
“If this was from anyone else but Krissy I may appreciate it,” they wrote. “From her position [it] is next level insulting,” they said.
The shirt was roasted on Twitter.
— Kanu He/Him/His (@Kanuchn) September 16, 2022
Imagine bankrupting people and selling this https://t.co/AeiPF3QIum
— Shawn E (@shawn_elbaz) September 15, 2022
A crypto influencer and founder, Simon Dixon, referenced the T-shirts, and Mashinsky quote-tweeted, asking if the person had ever met him and why she was being brought into the situation.
Lets ask @SimonDixonTwitt goals:
1. Hve We met in person?
2. Who specifically first introduced u to @CelsiusNetwork ,what was the specific date? who was there as witness?
3. Hve u tag me in a tweet before the past 2 months?
4. Y r u involving me? https://t.co/LcexH3eMzK
— krissy (@KrissyMashinsky) September 15, 2022
Mashinsky founded usastrong.IO in 2020, according to Linkedin.
The company did not respond to Entrepreneur’s request for comment. Krissy Mashinsky did not respond to DMs on Instagram and LinkedIn.
“We are all united in the efforts to Unbankrupt Ourselves,” the T-shirt’s product description says.