This post was last updated on June 30th, 2022.
The U.S. Patent and Trademark Office (USPTO) received a record 943,928 trademark registration applications in 2021, and the number of applications has increased 70% in just five years. Even celebrities such as Hailey Bieber struggle with finding the right brand name, as understood from a recent Trademark Infringement lawsuit for her skincare line, Rhode.
Unfortunately, this naming dilemma extends to the blogosphere: While there’s always ample room for new niche content, with over 600 million blogs on the web, naming your blog can be one of the most challenging steps of starting a business. A good blog name is one of the most inexpensive ways to grab attention in a crowded marketplace, but bloggers and creators need creativity and innovation to stand out.
Questions to ask yourself before coming up with blog names
When you start a blog, you should first decide what it will be about and which goals you wish to achieve by blogging. Begin by asking yourself the following questions, after which you will be best equipped to come up with and sort through all your blog name ideas:
What type of blog will you create?
Who is your target market?
Which writing style and tone of voice will you use?
Who are your competitors and how are they going about their blogging strategy?
Wix user Bucket List Bums created a travel blog with a target audience of those wanting to check off destinations from their bucket list.
Additionally, you should think about the motivation behind your blog. Do you want to make money, educate or simply inspire? Your name should tell your blog’s purpose or niche.
Ask yourself these additional questions to identify the intention behind your blog name:
In the case of Bucket List Bums, maybe it’s to create an inclination to explore.
The Bucket List Bums seeds to reflect elegance and sophistication with its high-quality imagery and logo typography.
The Bucket List Bums’ blog name accurately reflects that travel guides are what you might find on her site.
To further help define your blogging style and message, take a peek at our blog templates for inspiration. Knowing where you’re headed can better help you come up with blog name ideas.
How to come up with a blog name
Before we jump into our 17 blog naming methods, remember that like choosing a name for a person, pet or business, you want to select a blog name that can grow and evolve with you.
With this in mind, make sure the name you come up with is original and not too specific so that you can expand in your niche. This allows you to scale your readership and expand your opportunities to make money blogging.
Additionally, you’ll also want to make sure your blog name ideas are catchy, short and sweet (not more than three words). You should be easy to find and effortless to remember.
According to Josh Brentan, a content creator and brand shaper who has named multiple Wix products and features, don’t stop at the first good idea you have. It’s essential to iterate, he says, because the more names you generate, the open your mind is to inspiration, and the more paths you can explore.
“Once you’ve got a long list, only then should you start to narrow it down,” Brentan says. “Do multiple rounds if you need to.” Brentan also recommends using a naming brief such as the template created by professional namer and brand strategist Rob Meyerson.
Let’s take a look at the most effective ways to come up with blog name ideas:
01. Gather related keywords
As you do your research, you’ll start noticing repeating words that are often used in your blogging category, whether it’s food, fashion or travel. In this very first step, you should jot down as many of the words that come to mind that relate to your niche. In later steps, we can incorporate these phrases into our blog naming strategies and blog name generator.
To help you gather words, read articles, blog posts and books about your topic and write them down. The greater the list of words, the more blog name ideas we can come up with.
Give yourself room to expand within a niche or industry. For instance, let’s say you’re a personal finance guru and choose to name your blog with the keyword “Crypto.” A name like this may be limiting if you ever want to discuss different investment forms or even change your niche entirely.
02. Plug your keywords into Wix’s blog name generator
Do you have a word in mind that you want to include in your blog name? Whether you have a starting direction or are at ground zero, you can find great blog name ideas with a blog name generator.
This online tool suggests names by combining the text you enter with industry trends to come up with relevant ideas that can inspire you, or ready-made names you can use.
This platform automatically shows you the domain availability for each idea, so you can go ahead and easily secure your domain name before someone else takes it.
Before you do so, make sure the name is also still available on social media, as you’ll want to promote your blog on other channels.
03. Make it a brand
Consider which blog names translate well to branding when coming up with ideas. Eventually, you might choose to sell digital marketing assets, eBooks or possibly launch a product line related to your niche.
Consider how the name will read on social media, as a professional email address, and even as a logo. For inspiration, check out these blog logos built around a memorable brand strategy.
Tip: Use Wix’s free logo maker tool to create your own custom blog logo.
04. Experiment with blog naming formulas
Luckily, much simpler than calculus, these formulas make solving the blog name equation fun and easy. You can use the keywords you’ve already come up with that are related to your industry and make them sound catchy once they’ve been placed in the right order.
Try one of these five techniques to get the best blog names:
Blog name = [modifier] + [noun]
Parenting blog: Happy Mama
Cooking blog: The Experimental Chef
Travel blog: The Lonely Traveler
Baking blog: The Healthy Baker
Arts and crafts blog: The Colorful Canvas
Blog name = [audience or topic] + [end goal or transformation]
Finance blog: Millennial Investors
Photography blog: The Photo Wiz
Health and fitness blog: Yoga for Inner Peace
Blog name = [noun] + [noun]
Writing blog: Pen and Paper
Baking blog: Pink Cupcakes
Fitness blog: King of the Gym
Blog name = [adjective] + [first name]
Blog name = Simply + [word]
Food and diet blog: Simply Paleo
Fitness blog: Simply Cardio
Design blog: Simply Design
Wix user Simply Tabitha gave this blog naming formula a personal touch by incorporating her name.
05. Invent a portmanteau
Portmanteau is the process of combining two different words to create an entirely new one. You can form many blog name ideas when joining two familiar words into one.
The benefit of portmanteau blog names is that they can clearly describe your blog niche and are original since you create a unique combination. To help you develop effective keyword combinations, you can use a generator tool such as the Port Manteaux Word Maker.
Travel blog: Footrip = foot + trip
Food blog: Appetizertime = appetizers + time
Music blog: Discritic = disc + critic
Travel blog: Flightescapes = flight + escapes
Photography blog: Shutterclick = shutter + click
06. Use a thesaurus and special dictionaries
Dust off your thesaurus, or should we more accurately say bookmark a new tab, because this method can help you find just the right blog names you’re searching for. How will it help you? A thesaurus lists words in groups of synonyms and finds related concepts that can spark a lot of new name ideas.
For example, if you’ve noticed a certain word such as travel is too often used, a thesaurus will suggest words like voyage, wanderlust and globe-trotting instead. More types of dictionaries can help you find the right blog name.
Here are some options to explore:
Thesaurus – Synonyms and related words.
RhymeZone – Rhymes, descriptive words, similar sounding words and homophones.
OneLook – Describe a concept and get back a list of words and phrases related to that concept. Tap into special abilities such as choosing the number of letters and the letter the word should start with.
OneLook Dictionary Search – Gives you words that often appear near your word.
Reverse Dictionary – Search for words by their definition.
Word Hippo – Find words ending with a specific word.
07. Adapt a popular saying
Sometimes familiar phrases just sound right to the ear. You can use this to your advantage by modifying a saying you’ve heard before and tweaking it to fit your blog name. Not only will coming up with a blog name be easier since you have a starting point, but it will also be memorable since it relates to a known phrase.
To help you think of common sayings, turn to Pinterest for quotes or even articles such as this one that list the most common English proverbs. Let’s show you what we’ve come up with:
Food blog: Bake the Cake and Eat It Too
Book blog: Been There, Read That
Fashion blog: [Insert name] Wears Prada
Finance blog: More Money, Less Problems
Home decor blog: Honey, I’m Home
As You Wish Books uses a popular saying to create a memorable name for her virtual book club business. The domain name uses an even snappier abbreviation of the name: www.aywbooks.com
08. Incorporate another language
Want to instantly sound more international and interesting? Consider including a foreign language in your blog name. Don’t worry, there is no need to sign up for a language course. A simple Google Translate search can help you find a blog name you agree with.
Try to choose a language that relates to your niche. For example, if you’re starting a cooking blog, use a language from a country where your cuisine originates. If pizza and pasta are your specialties, using an Italian phrase in your food blog name is a no-brainer.
We’ve taken some general industry words and translated them into another language, so you can see the magical effect they can have. Take any of these words and plug them into your own blog name.
Fashion blog: À la Mode = The Fashion in French
Food blog: Cucina = Kitchen in Italian
Travel blog: Adiós = Goodbye in Spanish
09. Try an alliteration
Alliteration is when the same letter or sound appears at the beginning of an adjacent or closely connected word. These word pairings tend to roll smoothly off the tongue and help with our memory, as they can be quite catchy. This can be useful for users when they want to look you up again later.
To come up with an alliteration, make a list of as many words as possible that also start with the same letter of the word you’re set on using. Remember, you can go back to strategy number 5 and get the help of one of the special dictionaries.
Here are some alliterations to get you started:
Lifestyle blog: My Luscious Lifestyle
Music blog: Music Minute
Fitness blog: The Weightlifting Writer
Arts and crafts blog: Crafting Creatively
Finance blog: Frugal Finance
10. Use your own name or nickname
What better way to claim something yours than putting your name on it? Using your name or nickname allows people to immediately know the person behind the blog. This is very common in personal blogs. There are two main ways to include your name in your blog: using your full name or combining it with other keywords.
Using your full name will allow you to have a straightforward domain name that continuously reminds readers who you are. For example:
The other popular way is to use your name and incorporate adjectives, nouns, or blogging niche keywords before or after your name or nickname:
Movie blog: Katy’s Movie Addiction
Art and design blog: Ella the Painter
Poetry blog: Poetry by Andrew
Fitness blog: CrossFit With Chris
For a personal touch, Wix user Anika Pannu hand lettered her self-titled blog’s logo.
11. Simplify with abbreviations
“Less is more” can easily explain why people use abbreviations to come up with a blog name. A shortened form of a sentence or phrase can still allow you to have a longer message behind your name, but makes it short and straightforward to write and remember.
See our examples:
Beauty blog: MBH = Make-up and Beauty Hacks
Fashion blog: DOI = Daily Outfit Inspo
Parenting blog: MPD = My Pregnant Diary
Love and relationship blog: LRA = Love and Relationship Advice
Fitness blog: WWM = Workout With Me
12. Combine unrelated words
We are not entirely out of our minds by suggesting you use random, unrelated words together. People use this method to come up with a blog name because it often results in some of the most memorable names.
You should have at least one word related to your blog’s function, but the others can be a color, an adjective or a noun. Let’s take a look:
Interior design blog: The Dancing Furniture
Photography blog: The Laughing Camera
Travel blog: The Lazy Suitcase
Food blog: The Green Kitchen
13. Come up with puns
Time to get punny. To help explain, a pun exploits the different possible meanings of a word or combines words that sound alike but have different meanings. Consider adding a pun to your blog name to help you show your quirky and creative side. After all, people want to read a blog authored by someone with personality and using a pun can show this side of you off the bat.
If you can’t think of a pun, try to use slang or humor in your blog name to achieve the same effect.
Photography blog: Oh Snap!
Book and writing blog: Never Wrong, Always Write
Travel blog: Love at First Flight
Baking blog: Baking the World a Better Place
Lifestyle blog: Extra Fries and Exercise
14. Include the name of a city, country or region
When blogging in a competitive industry, it can be good to differentiate yourself by becoming a regional expert in your topic. To help highlight your geographic presence, you can include a city or country name in your blog name.
Using a region in your blog name is also good because it can help your blog SEO. Suppose people are searching for travel bloggers that are experts in a specific destination they are planning to visit, that’s when your blog can show up.
Lifestyle blog: Alice in Paris
Travel blog: Adventures in the Middle East
Personal blog: Katarina From Korea
Lifestyle blog: A Vegan in Portland
Fashion blog: Tel Aviv Fashionista
Food blog: Taste buds of Tokyo
15. Make up words
Let’s begin by saying that we’ve followed our own advice when inventing the word Wix as our company name. Need more proof that random words can make a breakthrough? Ikea, Häagen-Dazs and Sony all don’t mean anything but with great products, good marketing and branding, we all know who they are and what they offer.
Try to come up with some random words and ask your friends and family which sound like the best fit for a blog name.
When making up new words, do a quick check to see if they have any meanings in other languages.
16. Keep it easy to spell and pronounce
The easier to pronounce, the easier it will be for your audience to remember your domain name. For this reason, avoid using hyphens, dashes, and numbers. Also, stay away from homophones, or words pronounced the same but spelled like “board” and “bored or “by” and “bye.”
You can test with your friends and family to see how easy your name is to pronounce it is to pronounce or spell.
Life As We Explore’s blog name is simple and to the point. Readers understand that the blog will function as a travelogue.
17. Be purely descriptive (and remember the rule of three)
Describing the content of your blog in the name might seem obvious. However, it helps your readers instantly understand what you’re all about. Being straightforward and to the point in a blog name is often appreciated by people who quickly need to find a specific type of blog.
Pet blog: All About Cats
Blogging blog: Blogging For Beginners
Religion blog: Daily Prayers and Passages
Music blog: Nashville Country Music Lovers
Haven Book Reviews aptly describes what readers can expect from their blog: To find a safe place in books. (This happens to be their tagline, as well.)
To simplify things further, you can list three words that describe what you’ll write about on your blog. A great example of this technique can be found in the book title Eat, Pray, Love by Elizabeth Gilbert. Let’s apply this rule of three to some blog name ideas:
Health and wellness blog: Yoga, Meditation and Mindfulness
Fitness blog: Gym, Sleep, Repeat
DIY craft blog: Sewing, Knitting and Other Crafts
Writing blog: Short Stories, Poems and Creative Writing
News blog: News, Gossip and Pop Culture
Lifestyle blog: Coffee, Clothes and My Camera
80 Creative blog names
Let’s get less theoretical and more practical by looking at blog names we’ve come up with. Below, you can explore 80 blog name ideas by blog niche to spark your creativity. If you see one you like, go get ownership of the domain, choose the best blog template for your site and begin writing your first blog post.
Food blog name ideas
1. Put Your Best Food Forward
2. Living the Food Life
3. The Real Happy Meal
5. Delish Blog
6. Explore to See More
7. Destination Seeker
8. Travel in Color
9. Travel Hacker
10. Journey of a Thousand Miles
12. Holy Travel
13. Sunset Travel
Health and fitness blogs
14. Ready, Set, Squat
15. Simply Yoga
16. Marathons Made Easy
17. Cookin’ and Good Lookin’
18. Food, Fashion, Fabulous
19. The Time of My Life
20. Adaptive Fitness
21. The Training Queen
Fashion blog name ideas
22. The Retail Therapist
23. A Walk in [insert name]’s Shoes
24. Oh So Stylish
27. Attire and Aspire
Beauty blogs name ideas
28. Beauty Hacks by [insert name]
29. Glamor Girl Blog
30. The Makeover
31. Make Upy
32. Hair and Career
33. Vegan Beauty
34. The Photo Spotlight
35. Over Exposure
36. Life Through a Viewfinder
37. The Darkrooms
38. The Archives
39. A [description of you ] With a Blog
40. You Heard It From Me
41. Confessions of a [name of city] [ description of you ]
42. Life by [name]
43. Young Life
DIY craft blogs
44. Crafting Queen
45. Make Art Not War
46. The Sewing Wiz
48. DIY Days
49. My Home Made
Parenting and mom blog name ideas
50. LFYP [Lessons From Young Parents]
51. If Only I’d Known
52. Sleepless in [your city name]
53. Westside Mom
54. Everlasting Dad
55. The Progressive Parent
56. The Show Must Go On
57. Don’t Be Salty Movie Reviews
58. Spoiler Alert
60. Choosy Movie
61. Books Over Looks
62. The Secret Book Club
63. Pen, Paper and the Imagination
64. Book Days
65. Reader Legacy
Personal finance blogs name ideas
66. If Money Could Talk
67. The Savvy Saver
68. Resting and Vesting
69. Limitless Money
70. New Age Money
71. Games in Review
72. What’s the Score?
73. Sports, Sports and More Sports
74. Sports Side
75. Never Ending Football
News blogs name ideas
76. News Flash
77. In the Know
78. Did You Hear?
79. New Light
What is a good blog name
A good blog name is memorable, relates to your product and niche, and is distinctive from your competitors.
Should I name my blog my name?
There is nothing wrong with naming your blog using your real name; it can help make the name unique and branded around you. However, it might be difficult for first-time readers to know what your blog is about by the title alone. You have to weigh the pros and cons to make the best decision for you.
By Lena Sernoff
Senior Digital Marketing Expert and Writer