37 LinkedIn Statistics Entrepreneurs Ought to Know in 2022


If you wish to market to professionals, there’s no higher place than LinkedIn. The platform customers to attach with like-minded enterprise people, apply and recruit for jobs, and observe the most recent information from organizations and influential individuals from throughout the globe.

Once you perceive how LinkedIn members and types use the channel, you’ll acquire priceless insights into how one can incorporate LinkedIn into your social media technique.

Listed below are essentially the most up-to-date LinkedIn statistics to concentrate on in 2022 that can assist you craft thrilling campaigns.

General LinkedIn statistics

1. LinkedIn turns 19 years old in 2022

The community formally launched on Might fifth, 2003, simply 9 months earlier than Fb launched at Harvard. LinkedIn is the oldest of the main social networks nonetheless in use right this moment.

2. LinkedIn has 35 offices and 18,000 employees

These workplaces are situated in additional than 30 cities worldwide, together with 10 in america.

3. LinkedIn is on the market in 25 languages

This enables many international customers to entry the community of their native language.

4. Over 12 million LinkedIn members are signalling their availability to work

Making use of LinkedIn’s #OpenToWork photograph body, over 12 million customers are actively indicating their eligibility to potential hirers.

LinkedIn consumer stats

5. LinkedIn has 810 million members

To place that quantity in context, Instagram at the moment has over 1.2 billion users, and Fb has almost 3 billion. So LinkedIn is probably not the most important of the social networks, however with a selected enterprise focus, it’s an viewers value listening to.

distribution of LinkedIn members worldwide

Supply: LinkedIn

6. 57% of LinkedIn users establish as males, with 43% figuring out as ladies

Males considerably outnumber ladies on LinkedIn total, however you’ll have to do some research to know the make-up of your particular LinkedIn viewers. Observe that LinkedIn doesn’t report any genders aside from male or feminine.

7. Over 77% of LinkedIn customers are from outside the US

Whereas the US is LinkedIn’s largest market with over 185 million customers, the community has gained traction all over the world.

8. LinkedIn has members in 200 countries and regions worldwide

LinkedIn’s customers stay in additional than 200 hundred nations and areas all over the world. This consists of over 211 million in Europe, the Center East, and Africa, 224 million within the Asia Pacific, and 124 million in Latin America.

9. Virtually 60% of LinkedIn’s customers are between 25 and 34 years old

It’s not a shock that greater than half of LinkedIn customers are within the age group that’s beginning and rising their careers. It’s an expert community, in spite of everything.

LinkedIn advertising audience profile

Supply: Hootsuite Digital Tendencies Report 2022

10. With 23.38 million followers, Google is the most followed organization on LinkedIn

Beating out Amazon, TED Conferences, and LinkedIn themselves, tech large Google ranks as essentially the most adopted firm account on the platform.

11. Adopted by over 35 million customers, Bill Gates is the most followed person on LinkedIn

The Microsoft founder is out on his personal as essentially the most adopted private account on the platform, with virtually double the quantity of followers as Richard Branson behind him in second place. Humorous that Microsoft owns LinkedIn, however we’re simply speculating right here!

12. #India is the most followed hashtag on LinkedIn, with 67.6 million followers

The opposite hottest hashtags embody #Innovation (38.8 million), #Administration (36 million), and #HumanResources (33.2 million). The dominance of the #India hashtag suggests to entrepreneurs that the nation is to not be neglected as a part of your international marketing campaign technique.

most followed hashtags on LinkedIn

Supply: Hootsuite Digital Tendencies Report 2022

LinkedIn utilization stats

13. 49 million people use LinkedIn to seek for jobs every week

If your organization is hiring, your LinkedIn Page is usually a key supply of potential new staff.

When hiring managers can’t display screen potential new hires in individual, instruments like LinkedIn are much more necessary. And 81% of talent professionals say that digital recruiting will proceed lengthy after the pandemic.

14. 6 individuals are employed via LinkedIn every minute

If that final LinkedIn stat didn’t persuade you it’s value having a strong presence on this community, this one ought to. Any firm planning to rent new staff in 2022 wants a refined LinkedIn Web page to assist entice top-tier expertise and leverage the channel to recruit candidates.

15. There are 77 job applications submitted every second on LinkedIn

To place this already outstanding determine in perspective, that’s 4,620 functions despatched each minute, 277,200 despatched each hour, and an unbelievable 6.65 million job functions despatched day-after-day.

16. 16.2% of US LinkedIn users log in every day

Of their 185 million members, LinkedIn’s each day energetic customers (DAU) account for 16.2% of them, understanding at round 29.97 million customers that log in to the platform each day.

17. 48.5% of users in the US use LinkedIn at the least as soon as a month

At roughly 89.73 million month-to-month energetic customers (MAU), this represents a chance for entrepreneurs to entry an intensive pool of decision-makers throughout the nation.

18. LinkedIn noticed 15.4 billion sessions in Q2 FY22

LinkedIn has transitioned from being “simply” a recruitment platform to an expert community the place individuals educate themselves and study different corporations and alternatives of their business.

19. 30% of a company’s engagement on LinkedIn comes from staff

This makes loads of sense: your organization’s staff are the individuals who care most about seeing your model succeed.

Boosting model popularity by way of worker advocacy is a profitable technique for corporations that develop a complete program.

20. Employees are 14x more likely to share content from their employers than different varieties of content material on LinkedIn

This reinforces the LinkedIn stat above. Your staff are an necessary a part of your LinkedIn advertising and marketing technique.

In the event you’re undecided the place to get began on worker advocacy, try Hootsuite Amplify.

21. LinkedIn posts with photographs get 2x higher engagement

Bigger photographs do even higher, with 38% larger click-through charges than different photographs. LinkedIn recommends 1200 x 627 pixels.

Unsure what sorts of photographs to publish along with your LinkedIn updates? Try these free stock photo sites.

LinkedIn promoting statistics

22. An advert on LinkedIn can attain 14.6% of the world’s population

That’s, 14.6% of individuals over the age of eighteen. Whereas this isn’t the best attain amongst social networks, LinkedIn has the benefit of a self-selected consumer base that cares about their work.

23. LinkedIn’s ad reach grew by 22 million people in This autumn 2022

That’s a 2.8% improve from Q3.

LinkedIn advertising reach

Supply: Hootsuite Digital Tendencies Report 2022

24. Manufacturers have seen a 33% increase in purchase intent ensuing from advert publicity on LinkedIn

Entrepreneurs can profit from LinkedIn’s potential to attach with members early within the advertising and marketing funnel via customers partaking with model posts and sharing them on their feed.

25. Entrepreneurs see as much as 2x higher conversion rates on LinkedIn

LinkedIn’s vary of instruments for viewers focusing on means web site visits originating from the platform usually tend to improve conversions on B2B websites.

LinkedIn enterprise statistics

26. 4 out of 5 individuals on LinkedIn “drive business decisions”

The platform’s chief promoting level for entrepreneurs is its potential to focus on an viewers by their job, not simply their demographics.

This enables B2B entrepreneurs particularly to achieve the individuals who make the shopping for selections.

27. There are 58 million companies on LinkedIn

It’s no marvel, as this highly effective community permits manufacturers to achieve each shoppers and B2B prospects, in addition to new hires.

28. LinkedIn noticed a 37% year-over-year growth in revenue in Q2 FY22.

With the platform’s recognition ever-increasing, its paid companies have adopted go well with. As well as, customers can choose from a number of premium membership plans to entry improved metrics to spice up their engagement.

29. LinkedIn noticed a 43% year-over-year increase in Marketing Solutions income in Q2 FY22

As entrepreneurs have gravitated towards LinkedIn’s options to gasoline their very own progress, they’ve additionally fuelled LinkedIn’s. Surpassing 1 billion USD for the primary time in Q3 FY21, the platform’s progress in income is not any shock given its progress in consumer base.

30. 40% of B2B entrepreneurs surveyed indicated LinkedIn because the most effective channel for driving high-quality leads.

LinkedIn customers can use skilled demographic information to focus on the correct individuals primarily based on their job title, firm, business, and seniority.

31. 93% of B2B content marketers use LinkedIn for natural social advertising and marketing

These stats make LinkedIn the highest community for B2B content material entrepreneurs, adopted by Fb and Twitter (80% and 71%, respectively). This isn’t shocking, provided that LinkedIn gives a context wherein individuals anticipate and search out business-related content material.

32. 77% of content material entrepreneurs say LinkedIn produces the best organic results

In addition to boasting essentially the most used platform for natural entrepreneurs, LinkedIn ranks as the perfect community for producing natural outcomes.

A way behind LinkedIn, Fb is available in at second with 37%, adopted by Instagram with 27% and YouTube with 21%.

33. 75% of B2B content material entrepreneurs use LinkedIn ads

It’s not a shock that the highest natural social community for B2B entrepreneurs can be the highest paid social community. Fb is available in subsequent at 69%, adopted by Twitter at 30%.

In the event you’re new to utilizing paid options on LinkedIn, we’ve bought a complete guide to LinkedIn ads to get you began.

34. 79% of content material entrepreneurs say LinkedIn ads produce the best results

Not content material with being the strongest social networking platform for natural outcomes, LinkedIn Adverts ranks as the perfect for paid outcomes.

Behind LinkedIn got here Fb (54%), YouTube (36%), and Instagram (33%).

35. Manufacturers get 7x more reactions and 24x more comments on LinkedIn Dwell streams than common video

We already noticed that LinkedIn video posts get extra engagement than common posts. However Dwell video takes issues up an extra notch, with impressively excessive engagement ranges, particularly for feedback.

That top remark charge exhibits individuals are engaged throughout the live video stream and ready to work together with the members.

36. Corporations that publish weekly on LinkedIn see a 2x higher engagement rate

Don’t assume you may simply let your LinkedIn Company Page sit there idle. You have to often share updates to take care of a excessive engagement charge on LinkedIn. The excellent news is you solely have to publish as soon as every week to attain that larger engagement stage.

Our analysis exhibits that the best day to post on LinkedIn is Wednesday for B2B manufacturers or Monday and Wednesday for B2C manufacturers.

37. Corporations with a whole, energetic LinkedIn Web page see 5x more page views

Additionally they get 7x extra impressions per follower and 11x extra clicks per follower. Just like the LinkedIn firm web page statistic above, this exhibits the worth of conserving your LinkedIn web page up-to-date and energetic.

In the event you need assistance guaranteeing your model is making essentially the most out of its LinkedIn presence, check out our guide to optimizing your LinkedIn company page.

Simply handle your LinkedIn Web page alongside your different social channels utilizing Hootsuite. From a single platform you may schedule and share content material—together with video—interact your community, and enhance top-performing content material. Start your 30-day trial today.

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