22 Fb Advert Examples to Encourage Your Subsequent Marketing campaign


Almost each time I carry up Fb, somebody scoffs and tells me they’ve stopped utilizing it. Should you’ve heard related tales, chances are you’ll be questioning: are Fb adverts nonetheless related? The reply is: Sure. Arduous knowledge disagrees with all this anecdotal proof — in 2022, Fb remains to be the most-used social media platform on the planet, and Fb adverts attain 42.8% of internet users.

Past the spectacular utilization statistics, Fb additionally continues to supply entrepreneurs probably the most refined choices and settings inside its Advertisements Supervisor. Whether or not it’s constructing superior customized audiences, operating A/B assessments, or trusting the algorithm’s concentrating on, entrepreneurs have full management over their Fb advert campaigns all the way down to the smallest element.

Should you’re already accustomed to how to advertise on Facebook and the completely different Facebook ad types, this information will provide you with all of the inspiration you have to begin creating adverts in your subsequent marketing campaign.

We’ve discovered 22 recent examples of best-in-class Fb adverts and highlighted what you possibly can be taught from them.

Facebook image ads examples

1. Ad World Conference

ad world conference graphic

What are you able to be taught from this advert?

  • Advert World is enjoying off the music pageant template to generate pleasure concerning the speaker lineup.
  • The advert makes use of completely different font types to differentiate the convention headliners, which makes particular person names stand out extra regardless of a considerable amount of textual content.
  • The caption creates a way of FOMO (“50,000+ entrepreneurs”) and urgency (“Who’s coming subsequent month?”).

2. Funnel.io

funnel the better way of working with marketing data

What are you able to be taught from this advert?

  • The advert’s caption is rigorously tailor-made to the audience. The copy begins off by calling out the supposed viewers (“Hey marketer”).
  • The advert calls out the ache factors that its viewers typically faces (“downloading and cleansing knowledge from all of your promoting platforms”).
  • The picture is exclusive and artistic — it makes use of parts of recognizable logos to spell out the distinctive promoting proposition (USP), whereas additionally conveying the integrations that Funnel works with.

3. Amstel Beer

Amstel Beer three men in a bar

What are you able to be taught from this advert?

  • The advert has an natural appear and feel — it appears like a daily Fb put up from your mates at a bar (tip: to realize this impact, think about using user-generated content).
  • The advert retains it easy. There’s no textual content within the design — the picture of individuals having a very good time lets the product promote itself.
  • The copy and caption are additionally written like an natural put up, with a brief caption, emojis, and hashtags.

4. Tropicfeel

Tropicfeel 30 percent off shoes

What are you able to be taught from this advert?

  • This advert creates a way of urgency. It drops the highly effective phrases “final likelihood” within the copy and mentions a reduction, which prompts the viewer to behave quick.
  • The CTA highlights social proof (“+2,000 5-star evaluations”), creating belief, which is very helpful for viewers unfamiliar with the model.s
  • The advert copy focuses on the model’s providing that has seemingly been validated by way of different channels resembling search adverts (Categorical delivery, 30% low cost, 8 high-tech product options).

5. Toptal

Toptal hire top talent now

What are you able to be taught from this advert?

  • The advert’s caption makes use of a typical advertising and marketing template: “We remedy downside X, in an effort to obtain purpose Y.”
  • The CTAs are particular and constant throughout the advert picture and duplicate (“rent now” and “rent prime expertise now”).
  • The advert makes use of cheeky copy and the picture’s design (“…can deal with extra tasks than we are able to match on this put up”) to seize consideration.

Fb carousel adverts examples

6. Figma Config 2022 convention

Figma designing for modern dating at Hinge

What are you able to be taught from this advert?

  • The pictures used on this advert incorporate vibrant colours to attract consideration to the audio system and occasion title.
  • Figma makes good use of the carousel format, highlighting one speaker/matter per slide, which makes the viewer extra more likely to scroll by way of all of the subjects and audio system
  • The advert’s key data is included on each slide (occasion title, date, “register at no cost”).

7. WATT

WATT Brooklyn e-bike

What are you able to be taught from this advert?

  • Splitting the product picture over two (or extra) slides compels the viewer to scroll by way of the carousel to see the opposite components. This could work effectively for all merchandise or designs that take up extra horizontal house.
  • WATT retains textual content to a minimal, with every slide solely containing one key characteristic or advantage of the product.
  • The caption is brief and candy, interesting to the advert audiences’ wants when trying to find a brand new bike.

8. Finest Saved Secret Pageant

best kept secret festival Friday and Saturday info

What are you able to be taught from this advert?

  • The CTA within the copy encourages the viewers to “Swipe to find…” and work together with the carousel.
  • Utilizing carousels for a multi-day occasion by splitting every day right into a separate slide is an effective way to cowl plenty of info with out overwhelming the design.
  • Easy design with colours, textual content, and logos solely – no fancy manufacturing wanted!

9. Moco Museum

Moco Museum Amsterdam tickets

What are you able to be taught from this advert?

  • Every slide corresponds to a special promoting level from the advert’s copy (on this case, an artwork assortment).
  • Completely different from the opposite examples, this advert makes use of very contrasting photos in every slide which makes it stand out on the feed — and from different carousel adverts.
  • Fairly than simply showcasing particular person artwork items, the pictures present folks inside the museum, serving to viewers image themselves there. This method may also be utilized to bodily merchandise (exhibiting folks utilizing your product, not simply the product itself).

Fb video adverts examples

10. Superside

Superside helping design teams faster

Watch the video

What are you able to be taught from this advert?

  • The design of the advert makes it seem 3D by mimicking the Fb consumer interface and including a floating canine with a shadow over the advert — a artistic solution to seize your viewers’s consideration.
  • The artistic design corresponds effectively with the advert’s copy (“There’s a brand new solution to get design achieved”).

11. MR MARVIS

MR MARVIS comfortable and stylish stretch cotton chinos

Watch the video

What are you able to be taught from this advert?

  • The MR MARVIS branding is current all through the entire video, but is adequately subtle that it doesn’t distract from the remainder of the advert.
  • The video reveals off the product with close-up pictures to spotlight options and advantages.
  • Fairly than serving visually interesting however not very informative way of life pictures, the video highlights the product’s practicality.
  • The “Store now” CTA hyperlinks on to the precise product assortment, streamlining the checkout course of by lowering distractions and rising the possibility that viewers will buy the services or products they noticed within the advert.

12. Renault

Renault car

Watch the video

What are you able to be taught from this advert?

  • Typically easy is greatest. This advert makes use of two photos and a easy transition, with no fancy animation or high-value manufacturing required
  • Tip: Use this swipe transition to indicate before-and-after transformations. The advert copy can be utilized to tease one thing that’s revealed within the “after” layer of your design.

13. Coca-Cola

Coca-Cola Zero Sugar Cherry flavor

Watch the video

What are you able to be taught from this advert?

  • The colour blocking within the advert may be very eye-catching, with a big point of interest (the “New” badge) directed in the direction of the product.
  • The “Nieuw” (new) label explains the aim of the advert (and why somebody is likely to be focused with it) — its goal is to not increase model consciousness however to spotlight a brand new product launch.

14. Amy Porterfield

Amy Porterfield email list building bootcamp

Watch the video

What are you able to be taught from this advert?

  • Amy talks straight to the digicam, which is a tactic that works effectively for service-based and training companies (the place the coach, teacher, or service supplier is the “product”).
  • The advert makes use of social proof to determine belief and show outcomes (“helped greater than 45,000 entrepreneurs”).
  • It guarantees an attractive consequence (develop your e mail checklist and earn more money), well-tailored to the audience.
  • The value level of the service (“solely $37”) is low sufficient to be enticing and price itemizing within the advert copy.

Fb tales adverts examples

15. Datadog

datadog PaaS and Serverless in Azure

What are you able to be taught from this advert?

  • The design of this advert is optimized for Tales placements (9×16).
  • For lead technology adverts that promote gated content material, exhibiting an book cowl (quite than simply mentioning the title) makes the worth proposition really feel extra tangible.
  • The advert makes use of a exact and related CTA (“Obtain”).

16. Faire

Faire sell your products in the U.S. Faire sell your products in Canada Faire sell your products in the U.K.

What are you able to be taught from this advert?

  • This Tales advert takes benefit of how folks browse Tales (tapping by way of to the following one). Over the span of three frames, the details about delivery adjustments from “US” to “Canada” to “U.Okay.,” creating an impact just like stop-motion animation.
  • The advert design is easy — no video, animation, or graphics, simply the worth proposition written out with the emblem.
  • You possibly can simply apply your branding to this advert’s design by including your model fonts and colours along with the emblem (and swapping out the worth prop in your personal, after all).

17. SamCart

SamCart make money online by selling digital course SamCart paid ad SamCart paid ad explanation text

What are you able to be taught from this advert?

  • The advert makes use of an informal tone of voice, which makes it really feel down-to-earth and private.
  • The self-awareness of the copy (“This can be a paid advert, its goal is to get your consideration”) makes the advert stand out.
  • Accessibility is important — this advert has subtitles for all spoken audio and thus is optimized for viewing with out sound.

18. Lumen

Lumen hack your metabolism

What are you able to be taught from this advert?

  • This full-screen video advert makes use of the total 9×16 canvas to showcase the product’s advantages and clarify the way it works.
  • The plain, blurred background makes the product stand out as the focus within the advert.
  • The branding and key takeaway are proven within the first 1-2 seconds of the advert, making certain they’re seen earlier than viewers skip or exit.

19. Shopify Plus

Shopify Plus turn peak traffic into peak sales conversion rate for industry

What are you able to be taught from this advert?

  • The advert makes use of a big font to make the textual content simple to learn on cellular.
  • Fairly than attempting to realize direct gross sales by way of Fb, Shopify is utilizing its adverts to generate leads and accumulate emails. This can be a helpful technique to contemplate for B2B manufacturers with higher-ticket gadgets or lengthy gross sales cycles, as social media customers are much less more likely to make massive and/or enterprise purchases on cellular.

Fb lead adverts examples

20. Gtmhub

Gtmhub free playbook Gtmhub ultimate OKR playbook

What are you able to be taught from this advert?

  • The advert caption opens with a query associated to a typical ache level related to the viewers (organizing teamwork).
  • The ❌ and ✅ emojis are instantly seen cues that talk frustrations and advantages.
  • The caption is spaced out with one sentence per line, making the copy simple to skim.
  • The lead kind asks for qualifying info (firm measurement) earlier than even contact data, which might each enhance the standard of the leads and improve the variety of submissions by placing a simple, non-personal query first.

21. Sendinblue

Sendinblue boost email marketing deliverability Sendinblue fill in contact info to access e-book

What are you able to be taught from this advert?

  • The “Free eBook” worth proposition stands out within the design — the accent coloration contrasts with the remainder of the picture.
  • The advert caption is brief and candy (and suits “above the fold”).
  • All the textual content used within the design is purposeful: the emblem, hook (“Enhance your Email Marketing deliverability”) and the worth proposition (“Free eBook”).

22. Namogoo

Namogoo emotional shopping become a master of emotional shopping

What are you able to be taught from this advert?

  • The usage of vibrant coloration towards a darkish background makes the important thing parts (the eBook cowl and the CTA) pop.
  • The picture facet ratio (4×5) is optimized for cellular.
  • The lead kind asks for key info first (on-line retailer’s area), performing as a top quality filter by establishing that leads have an internet retailer earlier than even asking them to enter an e mail deal with.

What makes an excellent Fb advert?

Based mostly on the examples above, there are some clear copywriting techniques and design parts that make nice Fb adverts. We’ve summarized them into a listing of greatest practices which you can observe when creating your subsequent Fb adverts marketing campaign.

Eye-catching creatives

We all know that social media customers have ever-dwindling consideration spans. As such, advert creatives must be attention-grabbing sufficient to cease customers from merely scrolling away.

Enhance the standard of your advert creatives by:

  • Minimizing the quantity of textual content on photos (whereas there’s no restrict, Fb recommends protecting up less than 20% of your design with textual content)
  • Including motion to cease customers mid-scroll (normally in video format or gifs)
  • Retaining movies quick and to the purpose (15 seconds or much less)
  • Specializing in storytelling (make your adverts value watching till the tip!)

Cell-first design

98.5% of users entry Fb by way of a cellular gadget. Due to this fact, it’s best to at all times be designing your adverts with cellular in thoughts. Listed below are a couple of methods to optimize your adverts to be mobile-first:

  • Makes use of vertical movies and/or pictures (they take up extra actual property on cellular screens)
  • Hook the consumer’s consideration inside the first 3 seconds of your movies
  • Design your adverts for sound-off viewing — use captions and/or overlay textual content in order that viewers nonetheless get the important thing message with out sound
  • Characteristic your model and/or product early on in video adverts (in case viewers don’t watch the total advert)

Quick and snappy copy

In many of the examples, the advert captions didn’t match above the fold (a.okay.a. customers should faucet “see extra” to broaden the total caption). So, it’s essential to make the primary line of your caption as attention-grabbing as doable. Right here’s how:

  • Write quick, clear and concise copy (put the hook within the first sentence or two, above the fold)
  • Hold quick consideration spans on cellular in thoughts (the shorter the higher is a superb rule of thumb)

Compelling CTAs

An advert’s name to motion (CTA) is crucial a part of the advert. It specifies what motion you need viewers to do after seeing the advert. Listed below are some tricks to optimize your CTA:

  • Be sure that the CTA matches the success metric in your marketing campaign (do you need to ring in gross sales, accumulate emails, or drive publication signups?)
  • The extra particular your CTA, the higher (keep away from the generic “Study extra” — Fb offers over 20 CTA button options throughout advert codecs)
  • Use A/B testing to find which CTA resonates probably the most together with your viewers

Viewers analysis and considerate concentrating on

The extra related your messaging is to somebody, the extra seemingly they’re to concentrate to and have interaction together with your Fb advert. Right here’s the best way to tailor your adverts to your viewers:

  • Adapt the advert’s messaging primarily based on the concentrating on (pursuits, stage of the advertising and marketing funnel, age, location, and so forth.)
  • Use separate advert units to create completely different creatives for every viewers phase

Able to get began? Earlier than going to the artistic drafting board, make sure to try our guides for all Facebook ad image sizes and the top Facebook trends in 2022.

Simply plan, handle and analyze natural and paid Fb campaigns from one place with Hootsuite Social Promoting. See it in motion.

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