20 Best Fonts for Your Website (And Tips on How to Choose)


backend of website builder using and adjusting one of the best modern fonts from our list for a website design, spelling out the word "fonts"

This post was last updated on November 24, 2022.

When creating a website, you have to keep a lot in mind. Between writing content and choosing the perfect visuals, some fundamental elements may fall by the wayside. But make sure you don’t overlook one important thing: your website fonts, also known as typography.

Typography is defined as the visual representation of type. In other words, it’s the fonts you use to communicate your content and brand voice. In some cases, it can communicate more about your brand than words alone. Your selected fonts should amplify your brand voice and web design, while looking sharp on the screen and easily conveying information.

In this guide, we’ll discuss twenty of the best website fonts, as well as tips for choosing the right ones for you.

The primary types of website fonts

The art of typography is rich and complex—ranging from aesthetics to text alignment and spacing. Before we dive into our 20 favorites, it’s important to understand the three main types of fonts: serif, sans serif and script. This will help you better understand each and narrow down which best fonts will suit your overall website design.

Here’s a quick summary:

Serif fonts

A serif is a small line at the end of a stroke in a letter or symbol. Many consider serif fonts as classical and elegant, and they are mostly associated with print publishing. Examples include Times New Roman, Georgia and Bodoni.

Sans serif fonts

These fonts don’t contain serif lines at the end of their letters. Sans serifs are clean, modern and often neutral-looking, making them a great fit for web design. Examples include Wix’s own Madefor font, Helvetica and the infamous Comic Sans.

Script fonts

Scripts, including cursive fonts, are modeled after handwriting styles. Keep this style limited to titles only, as visitors may find it hard to read body text in a script font. Examples include Lobster and Lucida Handwriting.

A chart displaying the font classifications of Serif, sans serif and script fonts

20 of the best website fonts

These 20 fonts are ideal for website design since they are easy-to-read and can fit a variety of website types. Several of them come in font families, meaning each font has multiple versions that you can use throughout your website copy.

Tip: In case you’re making a website on Wix, you can use all these beautiful fonts on the Editor, in addition to hundreds of other typefaces. If you have a different typeface in mind, you can upload your own font to the Editor.

01. CoFo Sans

Designed by: Maria Doreuli

This sans serif font appears sleek and modern with Cyrillic undertones. It’s simple and easy-to-read.

Download CoFo Sans via Contrast Foundry.

A sentence using CoFo Sans font

02. Lato

Designed by: Łukasz Dziedzic

A sans serif font equally suited for both titles and body text, its rounded, classic proportions create a sense of harmony and warmth.

Download Lato via Google Fonts.

a sentence using lato font

03. Abolition

Designed by: Mattox Shuler

Abolition offers a strong, easy-to-read sans serif font. Composed of only capital letters, this attention-grabbing font makes a bold statement.

Download Abolition via Adobe Fonts.

A sentence using the abolition font

04. Forum

Designed by: Denis Masharov

This serif font works especially well for titles and headlines, making it a good choice for your website’s primary font. Its Roman proportions give it a vintage feel.

Download Forum via Google Fonts.

A sentence using the Forum font

05. Sofia Pro

Designed by: Olivier Gourvat

One of MyFonts’ best-selling fonts, Sofia Pro is a sans serif typeface with a modern look and geometric lines. Designed specifically to be readable even in very small sizes, it’s perfect for web accessibility, business cards and mobile screens.

Download Sofia Pro via MyFonts.

A sentence using Sofia Pro font in light, bold and italic styles

06. Graphik

Designed by: Christian Schwartz

With over 18 styles to choose from, Graphik boasts clean, elegant lines and a variety of letter widths. It suits not only for web design, but also marketing assets such as newsletters, logos and advertisements.

Download Graphik via Commercial.

A sentence using Graphik font

07. BD Supper

Designed by: Lopetz

Offering whimsical vibes, BD Supper has a modern, cartoonish and childlike feel, while still appearing clean and bold.

Download BD Summer via Adobe Fonts.

A sentence using  BD supper font

08. Palatino

Designed by: Hermann Zapf

Palatino is an old-school serif font that is versatile and easy on the eyes. This typeface has structured, professional undertones and makes a strong, powerful statement.

Download Palatino via MyFonts.

A sentence using the Palatino font in normal, italic and bold styles

09. Barlow

Designed by: Jeremy Tribby

The Barlow sans serif font is clean and low-contrast, making it effortlessly readable. The typeface designer looked to California license plates and highway signs for inspiration.

Download Barlow via Google Fonts.

A sentence using Barlow font

10. Publico

Designed by: Christian Schwartz and Paul Barnes

This serif font has an old-school newspaper look that still works well for modern design. With several text families to choose from, the font is sharp and expressive with contrast between thick and thinner lines.

Download Publico via Commercial.

A sentence using Publico font

11. FS Me

Designed by: Fontsmith

This sans serif font was specifically designed to enhance readability for people with learning disabilities. Larger dots on the “i”s, extended ascenders and longer tails are just a few of the unique characteristics that make this font ideal for enhancing web accessibility.

Download FS Me via Fontsmith.

A sentence using FS Me font

12. Magnific Caos

Designed by: Billy Argel

This classic gothic serif font includes decorative ligatures on capital letters. It’s dark and bold, with hints of white in each letter to slightly brighten up the forefront and add depth.

Download Magnific Caos via Fontspace.

sentence using Magnific Chaos font with white text and black background

13. Diastema

Designed by: Issam Boufelja

Diastema has a modern, whimsical design that uses long and sometimes joining ligatures. It has a fancy, classy feel that pairs well with clean, modern imagery.

Download Diastema via MyFonts.

A sentence using the Diastema font in regular, italic and bold styles

14. Caponi

Designed by: Miguel Reyes, Christian Schwartz and Paul Barnes

Caponi is a versatile serif font with three families offering slightly different, yet complementary, presentations: Caponi Display has a modern look ideal for titles and headers; Caponi Slab is bolder and perfect for large text and quotes meant to stand out; and Caponi Text is a mellow interpretation that can be used for any text.

Download Caponi via Commercial.

a sentence using Caponi font in bold, italic and regular styles

15. Caudex

Designed by: Nidud

Caudex was originally designed for print in the late 90s, but it has since been adapted for the web. It puts a trendy and contemporary spin on letterforms seen in medieval manuscripts.

Download Caudex via Google Fonts.

a sentence using caudex font

16. Eleven Twenty

Designed by: Fenotype

With a futuristic vibe evoking old-school video games, this font fits sites related to science fiction or other forward-thinking ideas.

Download Eleven Twenty via Font Meme.

a chart displaying the letters of Eleven Twenty font

17. FS Ostro

Designed by: Monotype

This serif font provides grace and elegance. It’s mellow, charismatic design is easy to read and incredibly versatile.

Download FS Ostro via Fontsmith.

a title using the FS Ostro font with black text and pink background

18. Ratio Modern

Designed by: Kevin King and Patrick Griffin

This serif font uses a combination of thin and thick lines to make up each letter, adding elegant undertones to an otherwise classic design.

Download Ratio Modern via Adobe Fonts.

a sentence using ratio modern font

19. Lil Grotesk

Designed by: Bastien Sozeau

Don’t let the name fool you—this sans serif font has a clean, block-like style with rounded edges outlining the letters. Indeed, Lil Grotesk has a pristine look that’s very easy to read.

Download Lil Grotesk via Font Meme.

a chart displaying the individual letters of Lil Grotesk font

20. Poppins


Designed by: the Indian Type Foundry

Poppins is a sans serif type family whose clean, minimalist aesthetic is based on geometric forms and perfect circles.

Download Poppins via Google Fonts.

a sentence using Poppins font

How to choose the best fonts for your website

Now that you’re familiar with some of the best fonts for your website, here’s a guide for choosing the right ones:

  1. Fonts should match your brand voice and design theme

  2. Make sure fonts are readable

  3. Use complementary fonts

  4. Consider website speed and performance

  5. Account for website accessibility

  6. Determine sizing and visual weight

01. Your fonts should match your brand voice and design theme

Fonts are an indispensable component of branding. Ensure that your font scheme is cohesive with the rest of your visual brand assets, such as email and newsletter text, business cards, slogans and logo design.

Whether it’s sophisticated and trendy or rugged and adventurous, typography design should contribute to your website’s story. Consider your website’s purpose and your overall design theme, as well as the niche that you want to attract. Then, choose fonts that align.

02. Make sure fonts are readable

Readability is one of the most important web design aspects. How well users can read the text on your site affects how well and how quickly they comprehend the presented information.

Poor font choices, small letters and multiple uncomplimentary fonts can discourage users from reading your content and even keep them from spending time on your site.

03. Use complementary fonts

Don’t use more than three fonts on your website. Not only will this practice improve your site’s design and make it easier to read, but limiting the number of fonts will make your website more accessible, too.

If using multiple fonts, choose a primary font, a secondary font and an optional accent font. You can also opt for a font family in which each font varies slightly in design but complement each other throughout the same website.

Primary fonts: Your primary font is the most visible one, and you should use it on the headers and titles throughout your website. Visitors will most associate this font with your brand, even if you don’t use it the most throughout your site. As a result, the primary font can be more dominant and distinct than the rest of your fonts.

Secondary fonts: You’ll use your secondary font across the bulk of your website’s written content. This includes paragraphs, descriptions, blog articles and more. While your primary font can be eye-catching and unique, your secondary font should be, first and foremost, highly legible. Visitors will find it hard to read ornate fonts over long chunks of texts.

Accent fonts: Finally, you’ll only use your accent font for a very specific purpose. When it comes to websites, the accent font is usually reserved for calls-to-action, since they can draw attention to your most important buttons on the page.

When deciding which fonts to combine, you can choose from many methods. Consider that opposites can work well together by creating contrast, so perhaps you want to try a simple, serif font with a more futuristic sans serif option. You can also stick to fonts that belong to the same family, too. Since they pair well, doing so can provide consistency throughout your site.

To help you mix and match typefaces for your website, here are our designers’ favorite font pairings:

A chart displaying 5 different font combinations for a website

04. Consider website speed and performance


Larger files and more intricate web design elements affect the speed and performance of your site. This applies to website fonts, too. If you’re using third-party fonts from Google, for example, you can assume that these fonts will affect loading speed more than web-safe fonts. Web-safe fonts refer to common fonts that exist by default on computers and don’t need to be downloaded (Arial, Times New Roman, Verdana, Tahoma, Palatino and Garabond are some of the most common examples of web-safe fonts).

Every font you use increases page load speed, so you’ll need to optimize your web fonts. Some of the best ways to do this include not using more than 3 fonts and using less text where possible. Another tip is to implement cookies on your site, which allows browsers to store website fonts so it doesn’t need to download them over and over.

As a precaution, set a fallback, web safe font in case your user’s device can’t display your chosen font. This can happen if there’s a glitch on your site, or if a user accesses your site from an older computer or has a slower connection.

05. Account for website accessibility

75% of Americans with disabilities use the internet on a daily basis, 3.3% of which are visually impaired. Anyone designing a website should consider creating an online experience accessible to all. Certain fonts can be hard for anyone to read, even if they aren’t dealing with issues like vision impairment or dyslexia.

To create an accessible website, use clear, straightforward typefaces that are free of excess ligatures. Not only can screen readers more easily comprehend these fonts, but visually impaired individuals can navigate your site more easily, too. Your typefaces should have distinct letters, not be cluttered and take kerning into account (amount of space between individual characters of a font).

06. Determine sizing and visual weight

Once you’ve chosen your website fonts, you’ll need to decide on different letter sizes for large titles, subtitles and paragraph text. Apart from size, additional factors that impact a font’s visual weight include stylistic components like bold, italic or underlining. However, excessive use of these styles may result in an overwhelming effect and could ultimately detract from your message, so use them in moderation.

To get you started, we’ve put together these ranges as a general guideline for most websites:

Titles: 30-70px

Subtitles: 22-30px

Paragraph: 16-20px

Tip: If you’re creating a website on Wix, you can customize and save text themes so that your titles, subtitles, and paragraph text will always maintain a consistent font, size and weight.

By Blake Stimac

Community & Social Media Manager

By Eden Spivak

Design Expert & Writer


www.wix.com

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