114 Social Media Demographics that Matter to Entrepreneurs in 2022


When constructing a marketing strategy on your model, realizing the demographics of your potential viewers is crucial. You possibly can’t entry your audience when you don’t use the identical social platforms that they use—that’s like anticipating to win the lottery with out shopping for a ticket. (However we are able to dream, can’t we?)

You may get an thought of demographics by scrolling, however issues like algorithms can skew your notion of any platform. So one of the simplest ways to find out who’s utilizing which social media networks (and from the place, and the way usually, and the way a lot cash they should spend) is by trying on the laborious numbers. Listed here are over 100 social media demographics that matter to entrepreneurs in 2022.

General social media demographics

1. As of January 2022, the number of social media users worldwide was 4.62 billion. That’s greater than half of your entire inhabitants of earth.

2. Globally, we spend a mean of 2 hours and 27 minutes on social media per day.

daily time spent with media and devices

3. Customers in Nigeria are spending probably the most time on social media: 4 hours and seven minutes per day.

4. 54% of all world social media customers determine as male. There’s a digital gender hole worldwide. The largest divide is in southern Asia, the place solely 28% of social media customers determine themselves as feminine.

social media audience gender balance

5. However the world female-identifying viewers spends more time on social media in comparison with their male-identifying counterparts. The truth is, the group that spends probably the most total time on social media is females between the ages of 16 and 24 (a mean of three hours and 13 minutes a day).

6. The common consumer spends about 35% of their total time using the internet on social media.

7. Fb is still the world’s most popular social media platform. It at the moment has nearly 3 billion world energetic customers.

the world's most used social platforms

8. However Fb isn’t the world’s “favorite” social media website—that title goes to Whatsapp, which has gained 15.7% of hearts globally.

9. Nearly 50% of global internet users say “preserving in contact with family and friends” is a main cause why they use social media. Different high main causes are “filling spare time,” “studying information tales” and “discovering content material.” Solely 17.4% of web customers listed “supporting and connecting with good causes” as a main cause. (Which is form of a bummer, proper?)

10. Each month, the common web consumer makes use of 7.5 different social media platforms. The nation utilizing the least variety of social platforms is Japan (a mean of three.9 monthly) and the nation utilizing probably the most social platforms is Brazil (a mean of 8.7 month-to-month).

Fb demographics

The mom of all social media networks! Fb was based in 2004. For reference, that’s a yr earlier than the world’s most-followed TikTok star, Charli D’Amelio, was born. Fb stays the world’s hottest media platform, and chances are high, your audience makes use of it (trying on the high 16 social media apps, over 79% of users of every other network additionally use Fb).

Common Fb demographics

11. Fb has >2.9 billion month-to-month energetic customers.

12. The day by day energetic consumer rely is 1.93 billion.

13. Every day energetic customers account for 66% of Fb’s month-to-month energetic customers.

14. The common Fb consumer spends 19.6 hours monthly on the app.

15. 561 million individuals use Fb Market.

Fb age and gender demographics

16. 41% of all Fb customers are ages 45 and older.

17. 31% of all Fb customers are ages 25 to 34.

18. 56.6% of Fb customers determine as male, and 43.4% determine as feminine. And male users ages 25 to 34 proceed to make up the largest demographic of Fb customers.

share of active Facebook users male and female

Supply: Statista

19. As for Fb Market, 44.9% of customers determine as feminine and 55.1% determine as male.

20. Out of all main social networks, Fb has the smallest age gap in customers (the distinction between the youngest and oldest customers is about 20 years on common).

Fb geography statistics

21. India has probably the most Fb customers on the earth, with more than 329 million users.

22. After India, the international locations with probably the most customers on the earth are: the USA (180 million), Indonesia (130 million) and Brazil (116 million).

number of Facebook users in millions by country

Supply: Statista

Fb machine statistics

23. 98.5% of all Facebook users globally entry the platform utilizing some form of cellular machine.

24. 82% of users solely entry Fb utilizing a cell phone.

Learn extra: Listed here are even more interesting Facebook demographics to assist your model with its social media technique.

Fb schooling and revenue demographics

25. Within the U.S., 89% of faculty graduates use Fb.

26. Cash-wise, Fb is fairly constant no matter how a lot you make: 70% of Individuals making lower than $30,000 a yr use Fb, which is similar share as these with an revenue above $75,000.

Instagram demographics

Instagram is the world’s fourth most-used social media platform. The ‘gram first got here on the social scene in 2010 (the identical yr Katy Perry’s “California Gurls” dropped). This visual-focused platform has seen the introduction of Reels, shops and Live lately, so the alternatives to make use of the community for advertising and marketing (and making money) are solely rising.

Common Instagram demographics

Instagram advertising audience overview

27. Over 1 billion users log in to Instagram every month.

28. In 2021, customers spent a mean of 11 hours per month utilizing the cellular Instagram app.

29. 24% of users log in additional than as soon as per day.

Instagram age and gender demographics

30. As of January 2022, 49% of all Instagram customers worldwide are female.

31. More than half of worldwide Instagram customers are underneath the age of 35.

32. Instagram is notably in style amongst youthful customers: it’s the most-used social media platform amongst American youngsters (84% of teenagers within the U.S. use it no less than as soon as a month).

percentage of Instagram users male and female graph

Supply: Statista

Instagram geography demographics

33. India has probably the most Instagram customers on the earth, with 230 million users as of January 2022.

34. Following India, the countries with the most Instagram users on the earth are the U.S. (158 million), Brazil (119 million), Indonesia (99 million) and Russia (63 million).

Learn extra: If your online business depends closely on Instagram, try this post for 35 essential Instagram stats.

Twitter demographics

Micro-blogging app Twitter has had an enormous affect on how information spreads—and a few fairly unbelievable impact on social movements—because it first launched in 2006 (that’s additionally the yr Meryl Streep car The Satan Wears Prada and everybody’s car Automobiles premiered). Tweets can unfold like wildfire: right here’s the data you should hold issues burning.

Common Twitter demographics

35. Twitter’s common variety of monetizable day by day energetic customers is 217 million.

36. Twitter.com is the 9th most visited website globally.

37. Twitter has 436 million monthly active users.

38. In 2021, Twitter took fourth place in a research of most-used social media networks in america (it was behind Fb, Instagram and Snapchat).

39. The common consumer spends 5.1 hours a month on Twitter.

40. There are over 500 million Tweets sent per day.

Twitter age and gender demographics

41. 38.5% of Twitter customers worldwide are between the ages of 25 and 34. And 59.2% of Twitter customers worldwide are ages 25 to 49.

42. 56.4% of Twitter’s promoting viewers identifies as male, and 43.6% determine as feminine.

Twitter advertising audience overview

Twitter geography stats

43. Twitter is hottest within the USA, the place it has 76.9 million users.

44. Japan (59 million), India (24 million) and Brazil (19 million) have the most Twitter users after the USA.

Twitter demographics by revenue and schooling

45. 26% of Twitter customers within the USA have accomplished some faculty. 59% have either completed some college or have a degree.

46. 12% of American Twitter users report making lower than $30,000 a yr, and 34% say they earn over $75,000 per yr.

use of online platforms, apps varies by demographic group

Supply: PEW Research Centre

Learn extra: Discover more informative Twitter statistics to assist drive your model’s social media advertising and marketing technique.

Snapchat demographics

This platform is understood for being in style with youthful audiences—but it surely truly has the biggest common age hole out of any social media platform (extra on that later) that means that each the younger and previous like to snap. Youngsters, don’t neglect to snap your grandma at this time. Gotta sustain that streak. Snapchat is the twelfth most-used social media community worldwide, and was first launched in 2011 (the yr Prince William and Kate Middleton have been married).

Common Snapchat demographics

47. Snapchat has 557 million users globally.

48. 319 million individuals use Snapchat every day.

49. Snapchatters over 13 (known as “The Snapchat Era” by the corporate) favor to speak with photos as a substitute of phrases.

50. 45% of U.S. Snapchat customers say they use the platform a number of instances a day.

Snapchat age and gender demographics

51. 54% of Snapchatters are female and 39% are male.

52. 82% of customers are underneath the age of 35.

53. The platform’s largest promoting viewers is individuals (of all genders) aged 18 to 24. At first of 2020, the biggest promoting viewers was females ages 25 to 34.

54. Within the U.S., Snapchat has the largest age gap in customers out of any social media platform, with a 63 yr distinction between the youngest and oldest Snapchatters.

age gaps in Snapchat, Instagram use are particularly wide, less so for Facebook

Supply: PEW Research Centre

Snapchat geography stats

55. India is the nation with the biggest variety of Snapchat customers (126 million).

56. The United States (107 million), France (24.2 million) and the United Kingdom (21 million) comply with India for the biggest Snapchat base on the earth.

Snapchat audience size in millions by country graph

Supply: Statista

Snapchat demographics by revenue and schooling

57. 55% of American Snapchatters both have a level or have accomplished some faculty schooling.

58. Within the U.S., Snapchat customers are fairly evenly dispersed by way of how a lot cash they make: 25% make lower than $30,000 a yr, 27% ma2ke between $30k and $50k, 29% make between $50k and $75k, and 28% make over $75,000 a yr.

YouTube demographics

Youtube’s first video premiered in 2005 (additionally the yr that Gray’s Anatomy first aired). 81% of web customers have used Youtube no less than as soon as, and it’s the world’s second most-used social platform. Advisable for you? Brushing up on some stats.

Common YouTube demographics

59. YouTube has 2.56 billion users worldwide.

60. YouTube has over 1.7 billion unique monthly visitors.

61. The common customer spends 14 minutes and 55 seconds on YouTube day by day.

62.  Extra hours of video content material are being uploaded to YouTube every year, and in 2020, there have been about 30,000 new hours of video uploaded every hour.

63. As of 2021, the variety of hours of Youtube movies streamed in a single “web minute” was 694,000.

YouTube age and gender demographics

64. In america, 46.1% of Youtube customers determine as feminine, and 53.9% determine as male.

65. 77% of Web customers within the USA ages 15 to 25 use YouTube.

reach of YouTube users by age range

Supply: Statista

YouTube geography stats

66. YouTubers are most likely to be in the USA, followed by India, then China.

67. Youtube’s advert attain is largest in the Netherlands (95% potential attain) then South Korea (94%), then New Zealand (93.9%).

Units

68. 78.2% of YouTube users are accessing the location utilizing a desktop laptop.

69. Mobile users visit double the number of Youtube pages that desktop customers do.

70. Within the USA, 41% of YouTube users access YouTube via a tablet device.

71. Worldwide, customers spend a mean of 23.9 hours monthly accessing Youtube from cellular gadgets.

YouTube time spent using mobile app

YouTube demographics by revenue and schooling

72. 90% of Americans who make $75,000 a yr or extra use Youtube.

73. 89% of Americans with a university diploma say they’ve used Youtube.

Learn extra: Find even more YouTube statistics to help guide your YouTube marketing strategy here.

LinkedIn demographics

Hello! We got here throughout your profile and we’d love to attach you with LinkedIn. This work- and career-oriented platform was based in 2002 (sure, it’s the “most skilled” on this checklist, which actually vibes with the skilled nature of the app—oh, and it additionally got here out the identical yr Avril Lavinge launched her first album, Let Go).

Common LinkedIn demographics

74. There are 810 million LinkedIn members worldwide.

75. 49 million individuals use LinkedIn every week to seek for jobs — and 6 persons are employed every minute.

76. Within the USA, 22% of LinkedIn members visit the site daily.

77. 57 million firms worldwide have a enterprise web page on LinkedIn.

LinkedIn age and gender demographics

78. 43% of users are female; 57% are male.

79. 59.1% of all LinkedIn users worldwide are ages 25 to 34. The subsequent greatest consumer base is the 18 to 24 age group, making up 20.4%.

80. Within the USA, 40% of American Internet users ages 46-55 use Linkedin.

LinkedIn geography demographics

81. The nation with the biggest LinkedIn viewers is the USA.

82. 30% of urban Americans use LinkedIn, however solely 15% of Individuals dwelling in rural areas use the platform.

83. There are over 185 million LinkedIn members in the USA, greater than 85 million members in India, greater than 56 million members in China and greater than 55 million members in Brazil.

84. As of January 2020, Iceland has the highest LinkedIn audience reach with a reach of 94%.

LinkedIn audience reach by country graph

Supply: Statista

LinkedIn demographics by revenue and schooling

85. 50% of U.S. adults who earn over $75,000 {dollars} a yr use LinkedIn.

86. 89% of U.S. adults who’ve a university diploma use LinkedIn.

Learn extra: To get a good higher thought of social media demographics for this platform, try the top LinkedIn demographics that matter to social media marketers.

Pinterest demographics

Aspiration and inspiration are consumed Pinterest. This “visual discovery engine” is the 14th hottest platform on the earth, and skilled large progress throughout the starting of the COVID-19 pandemic (that they had an unprecedented 37% increase in customers from the earlier yr). Pinterest first launched in 2010, the identical yr the final Starvation Video games e book got here out.

Common Pinterest demographics

87. Pinterest has 431 million monthly active users.

88. 85% of Pinners use the social media platform to begin a brand new venture.

89. 26% of American Pinners use the site daily.

daily weekly and monthly share of respondents

Supply: Statista

Pinterest age and gender demographics

90. 76.7% of Pinterest’s world viewers are girls.

91. The proportion of male Pinners is increasing 40% year-over-year.

92. 53% of female Internet users in the USA access Pinterest. And 18% of male Web customers within the States entry Pinterest.

93. Pinterest claims 8 out of 10 moms in the USA use the platform.

94. The most important demographic of Pinners within the USA are ages 50 to 64 — this age group makes up 38% of American Pinners. However Gen Z Pinners are up 40% year-over-year.

Pinterest share of respondents by age group

Supply: Statista

Pinterest geography demographics

95. The USA has probably the most Pinterest customers by far: It has 86.35 million users.

96. Pinterest’s user base outside of the USA is growing faster than the USA user base. As of This fall 2021, the USA has 86 million month-to-month energetic customers. There are 346 million month-to-month energetic customers exterior the USA.

Pinterest demographics by revenue and schooling

97. 40% of Individuals who make over $75,000 a yr use Pinterest.

98. 37% of Individuals who’ve a university diploma use Pinterest.

Learn extra: These interesting Pinterest demographic stats can help guide your brand’s Pinterest marketing strategy.

TikTok demographics

Final, however most actually not least, there’s TikTok. Tiktok is the seventh most-used social networking platform world wide. The quick video sharing app was first launched in 2016, the identical yr Beyonce dropped Lemonade. TikTok has change into a social sensation, with many (principally youthful) people building entire careers off the content material they create.

Common TikTok demographics

99. In a single on-line minute, 167 million TikToks are watched globally.

100. TikTok’s world viewers is near 885 million.

TikTok advertising audience overview

101. TikTok has roughly 29.7 million daily active users and roughly 120.5 million monthly active users.

102. The common TikTok consumer is on the app for roughly 19.6 hours monthly.

103. TikTok is the 6th most searched term on Youtube.

TikTok age and gender demographics

104. 57% of all TikTok customers globally determine as feminine, and 43% determine as male.

105. Within the USA, 25% of TikTok customers are ages 10 to 19. And 22% are ages 20 to 29. Of Individuals 65 years previous or extra, 4% use the platform.

106. 70% of American teenagers use TikTok no less than as soon as a month.

7 in 10 American teens use TikTok

Supply: Statista

TikTok geography stats

107. Tiktok is the most-downloaded app in over 40 countries worldwide.

108. It’s accessible in over 150 different markets and in 35 languages.

109. TikTok’s main market on the earth, based mostly on iOS income, is the USA.

110. Peru has the fast-growing iOS TikTok market.

111. Ireland has the fastest-growing TikTok viewers based mostly on Google Play downloads.

112. Within the U.S.,TikTok customers between the ages of 15 and 25 grew 180% throughout the COVID-19 pandemic.

TikTok demographics by revenue and schooling

113. 29% of Individuals who make $30,000 to $49,999 a yr use TikTok.

114. 19% of faculty graduates use TikTok (and 21% of those that have accomplished highschool or much less use the app).

Whew, we did it! Hopefully that’s sufficient statistics (and orienting popular culture moments) to get you began. Keep in mind: realizing social media demographics for every platform is only one a part of designing an efficient social advertising and marketing technique.

Creating an efficient technique could be achieved in just nine easy steps. And, after all, realizing social media demographics is certainly one of them!

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